5 ways to style a beige trench coat
5 ways to style a beige trench coat

Sarah Finnan

WIN a €250 shopping spree at Kildare Village
WIN a €250 shopping spree at Kildare Village

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Scars of Divorce: ‘The suitcase was empty; I was just teaching you a lesson’
Scars of Divorce: ‘The suitcase was empty; I was just teaching you a lesson’

Sarah Gill

These gorgeous tiny homes are made by a Co Clare social enterprise
These gorgeous tiny homes are made by a Co Clare social enterprise

Amanda Kavanagh

March 27: Today’s top stories in 60 seconds
March 27: Today’s top stories in 60 seconds

Sarah Finnan

Has being a mum changed me? Yes.
Has being a mum changed me? Yes.

Dominique McMullan

Niall Horan’s €1.5k grooming regimen puts Bella Hadid’s to shame
Niall Horan’s €1.5k grooming regimen puts Bella Hadid’s to shame

Sarah Finnan

This incredible waterfront home in West Cork is on the market for €1.1 million
This incredible waterfront home in West Cork is on the market for €1.1 million

Sarah Finnan

Ask the Doctor: ‘What are the symptoms of measles, and what can I do to stop them spreading apart from vaccination?’
Ask the Doctor: ‘What are the symptoms of measles, and what can I do to...

Sarah Gill

18 comfortable wedding guest shoes you’ll actually last all day in
18 comfortable wedding guest shoes you’ll actually last all day in

Sarah Finnan

Image / Beauty

Older Women Advise On Living Without Pressure In Sanctuary Campaign


By Jeanne Sutton
14th Sep 2015
Older Women Advise On Living Without Pressure In Sanctuary Campaign

Skincare advertising really knows how to prey on the emotions. Between Dove tacking self-esteem and those Dermablend videos, tears are always queuing. This time round, it’s everyone’s Christmas bath set favourite Sanctuary who are on the empathy prowl, with a short video of older women speaking to younger members of the sex doing the rounds. And we have to admit, over-produced script and all, it’s good. In the video, the older women with more life experience speak compassionately to the camera about the importance of taking a step back. Something they are aware is hard in today’s world.

Sanctuary says they made the video in response to a survey from earlier this year, wherein nearly half of the female participants said they were ?feeling moderately or extremely stressed? and 40% felt like they’re about to burn out.?That’s some sobering feedback. But is it surprising? In the era of the to-do list and fifty bloody apps reminding you of all those goals. And various personalities saying the goal to personal fulfillment lies in clearing our pantries and cupboards of anything not grown in an organic allotment. And employers sending you emails as you’re on the way home to try and calm the headache?that has been brewing since lunch.

Modern life is a knife edge, where having it all and doing it all are synonyms. Can whoever first said they don’t have a work-life balance but rather a work-life blend please stand up and leave the classroom.

Here’s the video. Does it speak to you?