Fans of bouncing curls and hair that’s poker straight rejoice; the new ghd is here, and you need worry no more about damaging your luscious locks. Hurrah! ghd platinum is said to be their best styler ever made in that it doesn’t just protect your hair but actually improves it in terms of health, strength and shine. Your hair won’t be compromised whatsoever which, of course, is a win-win for beauty addicts the world over, and a far cry from the days when we used to relegate our heads to the ironing board … ah, the nostalgia.
Who knew there would ever be such a thing as heat that’s safe for hair? This latest innovation has been developed by ghd scientists working at the ghd Research & Development facility in Cambridge – the heart of the UK’s electronic industry. They have identified the optimum temperature for styling hair and the ghd platinum® constantly maintains this temperature using patented tri-zone® technology – exclusive to ghd. This ensures the hair-saving device delivers ultimate results in both hair health and styling, reducing hair breakage by over 50 per cent and increasing shine by 20 per cent.
With this new wonder wand, you’re also getting a heat-resistant plate guard to protect surfaces after styling (how many times have you wound up melting nearby products? Yep, we’re guilty of that too) and a reliable sleep mode for total peace of mind.
Here’s how it works:
Developed by ghd scientists, intelligent tri-zone® technology uses three sensors in each plate, ensuring the optimum temperature for styling hair is consistently maintained across the entire plate during styling. The sensors mean there’s no sudden surge, or drop, in temperature – both of which can be detrimental to hair health and styling results – delivering safer-for-hair heat at all times, from roots to ends. Furthermore, the ghd platinum® has also been proven to be kinder to your hair colour. Yes. Please. The ghd platinum® retails at €215.