In a very inspiring move from the folk at Nars, they’ve just announced the inimitable Tilda Swinton as the new face of their makeup. We like this for two reasons: One, the ‘We need to talk about Kevin’ actress is one of the most interesting and captivating women we’ve written about. Don’t you just feel compelled to know more about her? And two, Tilda’s 53. It’s nice to see a popular beauty brand embracing women of all ages as beauty needn’t only be associated with those in their 20s and 30s.
What’s more, embracing an unconventional kind of beauty, such as Tilda’s, is something to be admired.
Though appreciating unconventional beauty and the elegance of women in their 50s and 60s is nothing new for Nars as Swinton takes over from their previous ambassador, Charlotte Rampling, 68.
Francois Nars, founder and artistic director for Nars could not be happier that Tilda agreed to come on board for their Spring 2015 campaign. In his eyes, this ethereal beauty is ‘a living legend’, ‘the perfect choice’ for this formidable brand.
Speaking to WWD, Francois, who shot Tilda himself for the campaign said: ‘As a photographer, working with an actress like Tilda is very enjoyable. She is a living legend. I love her bold style and really admire her work. As an actress, she brings such strong personality to the camera. And as a woman, she lives the experience of transformation and expression. She was the perfect choice for Nars.’
He continued: ‘My favorite actresses – Greta Garbo, Marlene Dietrich, Silvana Mangano, Romy Schneider, Catherine Deneuve, Charlotte Rampling, Tilda Swinton – are not what you would call typical beauties.
‘Tilda is almost ethereal, but these women I’ve used for Nars over the years are beautiful in an unconventional sense. I find my best work as a make-up artist has always been with those kinds of faces.’
Photo Credit: Francois Nars