Gwyneth Paltrow is one of those Marmite celebrities. You either love her, in all her Gooping, juicing, cleansing, detoxifying, gluten-free-waffling glory, or you loathe her for making you feel like you’re not living clean nor green enough. Regardless of whether you’re eating McDonalds or mung beans for dinner, Paltrow’s proprietary brand, Goop, has amassed a loyal legion of fans, tuning in weekly to discover new ways to survive on herbal tea and air.
The Oscar winning actress’ website often comes under scrutiny for being out of touch with the average human being and, well, a pain in most of our rear ends. Gwyneth has big plans for Goop however; the kids will inherit and one day run it themselves. Moses and Apple, 8 and 10 respectively, can look forward to a life spent making money off Matcha, should they so desire it.
In a recent interview with Bloomberg Television, Paltrow took the opportunity to defend the lifestyle publication that seems to irk us so:
‘I think there is sometimes a miscommunication… We aren’t a super-luxury site but we’re aspirational. We have things on there that cost $4. We have things on there that cost $500.’
‘I think sometimes that some of the criticism that Goop gets is because people haven’t actually gone to the site and looked around to see what we actually are,’ she argued.
Oh but we have, you see, and within 30 seconds we’ve already begun to self-loathe for having eaten, God forgive us, a morsel of carbohydrate with our breakfast.
But though it might not be our cup of Rooibos tea, Gwyneth deserves kudos for creating a brand with a lasting impact. And she’s humbled by the success too, which is always nice to see where ‘slebs are concerned.
“I had no idea what I was getting myself into. But I have to say, it’s been incredibly rewarding, and I learn so much every day.” The actress pushed herself outside of her comfort zone with this kind of business venture. “It’s vulnerable, challenging, wonderful, and exciting to put yourself in a situation where you’re laying out your idea,” she continued.
Over to you, have you been Goop-ified?