Jenny from the block may be responsible for one of the greatest innovations of the internet age – Google Image Search. How did Jennifer Lopez inspire such an invention that we take as a given in our daily internet lives? Turns out that low-cut green Versace dress the actress slash singer wore to the 2000 Grammy Awards caused an influx of internet search queries on Google. So much so, that engineers realised a dedicated image search engine was what the people wanted.
Eric Schmidt, Google’s executive chairman, revealed the news in an interview about the history of the all-encompassing company. Google was still in its infancy when J Lo rocked up to the music awards ceremony with her date P Diddy. People flocked to the search engine to get a glimpse of the dramatic gown but couldn’t see it as easily as we can now.
“At the time, it was the most popular search query we had ever seen. But we had no sure-fire way of getting users exactly what they wanted: JLo wearing that dress. Google Image Search was born,” explained Schmidt.
We’re pretty chuffed that a major fashion moment ties in with a major internet one. Take that, anyone who dismisses fashion as a serious endeavour. Totally new meaning to concept of wearable tech.
Follow Jeanne Sutton on Twitter @jeannedesutun