‘Tis the season for an uninteruppted flow of Christmas campaign videos! This time up H&M are delivering the bow-tied goods with Lady Gaga and Tony Bennett in tow – that, dear readers, is what you call a jazz duo. Tony and Lady have been pals for a few years at this stage and this year they’ve released a album of their powerhouse duets, entitled ‘Cheek to Cheek’, that has already topped the US Billboard charts.
For the swedish shop they’re on decks with It Don’t Mean A Thing (If It Ain’t Got That Swing) and the scene is festive decadence. There’s a big band, a frosty pink corridor and supermodel Joan Smalls is among the dancing crowd. Party goers are clad in faux fur stoles and glittering dresses. Meanwhile, Lady Gaga is wearing the biggest wig we’ve seen.
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