The Luddite’s Take:
Everyone’s all excited about the new watch Apple announced yesterday, never mind the iPhone 6. First, let’s talk about the watch. We’re all for wearable tech and have had our love affairs with the Jawbone Up and Nike Fitband. Tracking your fitness, or lack thereof, makes for compulsive viewing- and stepping. But if you have a really pretty watch already, or god forbid, a bracelet, there is no such thing as pretty tech arm candy. There’s inoffensive but not PRETTY (or really waterproof for that matter, either). Someone should make an ankle version, for the fitness and health apps at least- we admit it would be awkward to swing your leg up on to the cash till for a mobile payment.
Having said that, if the mobile payment functions of the new watch, available in early 2015 (they must be bummed not to have gotten it out for Christmas) are as good as the best Jobsian disruptive technologies (with the exception of Siri- remember her?), we’re still going to give it a go. How could we not?
We’ll also end up turning in our fleet of iPhone 5 Esses for the new one at the earliest possible convenience. Their bigger screens (there’s even a 5.5 inch version- the 6 Plus) will be much appreciated by the mobile shoppers amongst us. We’re not at all convinced by the font changing to Copperplate Gothic, though. Ick. As fonts go, it’s kind of up itself. There’s no news yet as to when the new model will drop in Irish shops, even though Bono and the Boys closed the Apple show and tell yesterday in Cupertino. Until the new phone lands, download your free new U2 album Songs of Innocence. We’re off to listen to it now and walk the pier. Need those steps.
Laura George @lgeorge353
The Techie Take
Apple have made some interesting top hires over the past year, from Burberry’s ex-CEO Angela Ahrendts to Yves San Laurent’s ex-CEO Paul Deneve. Their foray into fashion loomed large yesterday across their two major announcements, the Apple Watch and the iPhone 6. The focus on the body was clear throughout. The watch as their first wearable, but with the iPhone too, as it returned to an earlier, more tactile, form not seen since the iPhone 1, albeit much slimmer.
Ives and his team have crafted the perfect phone to slide and rotate in your hand, no hard edges, just rounded glass and steel, you will hate to encase it. The improved displays feature subtle details in quality which again showcase Apple’s ability to focus on that which will give pleasure and delight. The smart phone market is fairly evolved now, and it is details that matter. Focussing on the body in that regard brings things to a simple level, does this feel good? Damn it does. That capacity to inspire desire has served them well.
They had little need to mention their overall ecosystem as they added its newest member; the Apple Watch. Apple’s kit shares data and content seamlessly, the most evolved tech ecosystem in play at the moment.