IMAGE Digital Masterclass: The New Rules

DM collage 1

IMAGE Digital Masterclass: The New Rules with

Maryrose Lyons

Paul Dunphy

Rosemary Mac Cabe

Kathryn Mason

  • 18:30PM
  • 07 Jul 2016
  • The Gibson Hotel, Ireland
  • €45

 How To Create Business From Your Social Channels

The fast-paced world of social media is evolving at lightening speed, and with it comes guidelines for best practice. Find out what’s right, wrong and downright shameful when Maryrose Lyons (Brightspark Consulting) moderates a panel of digital influencers to discuss the place for commercial messages in our social posts.

Join IMAGE editor-in-chief Melanie Morris for a very informative evening with Maryrose Lyons, the founder of Brightspark Consulting in discussion with our panel of digital influencers.

Our panel will include digital superstar Paul Dunphy (@pauldunphy), multi-platform influencer Rosemary MacCabe (@RosemaryMacCabe) and Founder of Kathryn Mason | PR & Marketing,  Kathryn Mason (@KathrynMasonPR).

WHEN Thursday, July 7

Drinks and canapés from 6.30pm

WHERE  The Gibson Hotel, Point Village, Dublin 1


*Limited seats available. To book click here, email or call 01 271 9653

What will be covered?

Learn the Irish Advertising Standards Association’s up-to-date guidelines for blogging and posting paid-for content, and find out how some of Ireland’s key industry players communicate with their followers in ways that are effective, lucrative, yet transparent.

Our Moderator

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Maryrose Lyons
Founder of Brightspark Consulting

Maryrose Lyons is an award-winning Social Media Strategist and Founder of Brightspark Consulting, a leading social media consultancy. Brightspark works with B2B and B2C clients to create social media strategies get noticed, get people talking, and build brand loyalty.  Maryrose intends to tackle the issue at hand and ask the questions that will help you to be clever, stay commercial and work within the new regulations of social media marketing.

Our Panel

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Paul Dunphy
Social Media Curator and Consultant

Paul has over 20 years experience in all forms of media and branding. Having worked with the aid agency Oxfam Ireland for 14 years as Media and Communications Executive, he has a wealth of experience of using all forms of media. Paul then went out on his own 3 years ago and after building up his own brand online in particular on Twitter, he then started his own social media business as he loves social media so much. Using acquired experience, Paul can guarantee to make you stand out from the crowd online, using his positivity and fun to guarantee success.


Rosemary McCabe

Rosemary Mac Cabe
Journalist and Blogger

Rosemary Mac Cabe is a journalist, blogger and social influencer from Kildare. You can find her rabble-rousing on all channels @rosemarymaccabe. She lives in Dublin with her boyfriend, their dog and her collection of feminist tomes.


Kathryn Mason

Kathryn Mason, Founder of Kathryn Mason | PR & Marketing

Kathryn Mason has a career spanning over 25 years in the entertainment industry. Originally in the music sector, she worked for Virgin Records, BMG Ireland and Universal music marketing acts including Westlife, Take That, Christina Aguilera, Whitney Huston and Foo Fighters. In 2009, Kathryn formed Kathryn Mason | PR & Marketing. Recognising the ferocious rate of change in the digital sector she completed a Diploma in Digital marketing, awarded with Distinction. Kathryn is a current and very active member of the Public Relations Institute of Ireland (PRII). She was instrumental in compiling the PRII Guidelines on Engagement with Social Media Influencers about which she’ll share insights and experiences on best practice.

Join us for drinks, canapés and some invaluable intel.  We have gifts from Nuxe, Cocoa Brown and Cadburys Ireland and a prize from the Gibson Hotel!

Get your tickets now!


Need help?

e T 01 271 9615.

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