Digital Superstars: The Instagram Kids Edit

No, we’re not talking about the never-ending debate on whether to put pictures of your kids online; we’re talking about how Instagram is the go-to place to find inspiration for your children’s wardrobes and bedrooms. There are some truly gorgeous newly launched brands choosing the prettiest of all social platforms to showcase their wares.


YOUNGHEARTS.IE is an online store set up by two Irish sisters and their edit on what’s cool for kids is totally spot on. Their Insta feed is fab, and the clothes they stock are a delightfully monochromatic relief from mainstream stores.


Kid Store Powerscourt Shopping Centre

KID STORE DUBLIN is a bricks and mortar store in Dublin’s Powerscourt Centre, where you can find all the things a trendy kid needs – again, more monochrome merged with cool prints and other design-led loveliness. Their Insta feed is endlessly scrollable.


CISSY WEARS is a London based kids’ concept store that, at the moment is popping up in Liberty (can you get cooler?). Favoured and championed by many a blogger, such as Irish ex-pat, Eimear Varian Barry, the brand is the epitome of kiddo-chic for many a London mama.

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