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Three Brands I’m Paying Attention To Again

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It’s always nice when brands that were once firm favourites reignite your interest. Here are three I’m keeping my eye on right now.

There’s a buzz about the current collection from Warehouse that we haven’t seen in quite some time. Ten years ago I would have frequented Warehouse as often as I do Zara now, but somewhere along the way the brand fell off my fashion radar. This year, the creatives behind the high-street retailer have built a fresh collection that’s trend oriented but offers longevity too, plus the pieces feel that little more grown-up than in past seasons. The brand still has some way to go before it becomes a fixture on my seasonal hit list, but it’s made a strong start for AW16.

This puffa jacket is one of Warehouse’s strongest pieces. It’s the style of outerwear everyone is wearing right now, but what I like about this version is that it’s been given a really unique feel with the gorgeous furry detailing on the shoulders.

Short luxe padded jacket, €87 (reduced from €116) at Warehouse

I may be the only woman in the country who has never bought an item of clothing from Asos. I used to browse now and then, but never felt the urge to click and buy. I like to feel that collections are carefully curated and considered but Asos has always felt a little more like a virtual version of TK Maxx, with a bit of this, that and the other. But recently, while in pursuit of a velvet pleated skirt, I came across a beauty from Asos – to my surprise. It prompted me to take another look at the site altogether. In terms of choice, it’s never-ending, and although the styling doesn’t always appeal to me (that’s another area in which Warehouse has really improved, as well as its choice of models), a focused (this is the key word here) search always yields results. I plan to risk the velvet skirt, and if it looks and feels good, I’ll be revisiting asos.com very soon.

Pleated velvet midi skirt, €50.67 at Asos

Since Jigsaw closed down on Grafton Street before the beginning of the recession, I’ve checked out the UK website only sporadically. Back then, the brand was a little too floral and twee for me, so without either a bricks-and-mortar base here or a department store concession, I wasn’t overly bothered by the loss. But since it returned to Dublin on St Anne’s Street, I’ve done a little digging and discovered a far more relevant label than the one that was. The swing print dress, below, is a perfect example. The fluid silhouette, graphic print and overlong sleeves feel so modern and fresh. It’s not cheap, certainly, but it offers some great wear-forever classics that have a strong fashion edge.

Minnie swing print dress, €550 at Jigsaw

 

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