Looking to invest some money into something wise? Thinking property, gold, or taking to the stock market? Think again…
In fashion, we often talk about “investment” pieces; the key pieces that every woman should, at some stage, invest in. They are the tops, and skirts, and bags and hats that ‘give-back’, so to speak, and the idea is that this “investment piece” should last a lifetime of wardrobe crisis’. In today’s hectic market, nothing holds higher investment than the humble handbag, with buyers getting more investment from handbags than from gold or property. Who knew that a piece of leather would hold a higher value than a roof over our heads, ey? What a time to be alive, people. Here are the bags that are really worth pumping your hard-earned, hard-saved money into…
The Chanel 2.55
As if we need any more excuses to lust over Chanel bags: a new study conducted by Baghunter suggests that Chanel bags currently hold a higher resale value than your property. The study focuses on Chanel’s Medium Classic Flap Bag – also known as the extremely sought-after Chanel 2.55 – which has been on the market since 1955; showing that its value has increased by an astonishing 70% in the last six years. It highlights the French designerS’ transition from seasonal accessory to financial investment.
Statistics by Baghunter highlighting the increase in price of the Chanel 2.55
To give you a better insight into the mechanics behind Chanel’s extortion increase in bag prices; in 1955 the Chanel 2.55 was worth $220. Mediocre, right? Jump forward 40 years to 1990 and the same bag is worth $1,150. Ten years later the price almost tripled again to $2,850, and again in 2013 when prices rose to $4,400. Now prices have reached a record high for these medium-sized beauties; valuing in at an astonishing $4,900.
The Chanel 2.55 has experienced a 70% hike in retail value since 2010. Furthermore, it’s interesting to note that the 2.55 has never experienced a depreciation in value; meaning that the value is expected to keep rising for the foreseeable future. But has popularity alone caused the price acceleration? While there’s no doubt that brand longevity and iconism is partially responsible for Chanel’s popularity (basic economics of supply and demand), it’s necessary to factor the increase in the cost of materials, labour, production, and the fluctuation of currencies, taxes, and inflation.
The detailed study also lists the top five most popular bags since 2010 and their respected sales increase. Unsurprisingly, the 2.55 sits at the top while the reissue 2.55 size 226 comes second; experiencing an increase of 69.23% since 2010. Next comes the reissue 2.55 size 227 at 66.66%, and then the Boy Bag Small at 53.84%, and finally, the Boy Bag Medium sits last at 31.25% growth since 2010. Recession, eh?
The Hermes Birkin Bag
In January 2016, Baghunter also identified the Hermes Birkin bag to have a higher returning investment than gold – which is not bad going considering the Birkin only appeared on the market in 1981. In layman terms, the report identified that the annual return for a Birkin was valued at 14.1%, compared to gold which stood at -1.5% at the time the study was conducted. Hermes Birkin bags are extremely in- vogue and highly requested; with waiting times as long as six years for a bag that can cost anything upwards of $60,000. For this reason, the bags are never advertised, are limited in numbers, and are often seen as the ultimate symbol of elitism and wealth.
Here is the big number crunch from Baghunter’s study:
- A Birkin bag increases in value by 14.2% on average; which is better than most stock prices.
- Business Insider says that the bag has increased in value by a very impressive 500% in the past 35 years.The value of current bags in expected to double in the next decade.
- They have never decreased – unlike gold.
- The myth of the Birkin is helped by the fact Hermes control the amount of bags made every year, making the bag a highly desired commodity. The bag is also only sold to special clients of Hermes.
- However, getting your hand on a Birkin is a tad difficult, even without the whole waiting list issue. First, the bags cost well over €9000 and that’s a conservative figure when you hear the story of the Birkin that sold for around €200,000 at auction last year.
It might seem remedial at first to invest your life savings in something that hangs off your arm, but trust us when we say your purse will thank you for it in a few years to come…