Though we’ve come a long way, recent research from Always shows that 66% of young women, at least in Britain, still feel held back by societal expectations and as though there are certain things they should and shouldn’t do. To counteract this statistic, the brand that’s always been our best friend at that time of the month has teamed up with TED, the non-profit organisation devoted to spreading ideas, to instill confidence in girls from puberty right through to adulthood. As part of their efforts, they’ve recently come across with a video entitled “Always #LikeAGirl Unstoppable”, highlighting the ways in which society’s expectations can impact on young women.
In this first-of-its-kind partnership, Always and TED will develop and spread confidence-inspiring content through TED-Ed, a leading educational platform spreading lessons worth sharing. “In the spirit of TED’s mission, ideas worth spreading, we are partnering with the #LikeAGirl campaign to reach young girls at a critical stage in their lives,” said Stephanie Lo, TED-Ed Programs Director at TED. “We’re excited to work with Always on developing engaging educational content to help girls around the world maintain confidence through puberty and beyond.”
The new #LikeAGirl video and confidence education efforts was unveiled to coincide with a series of nine Always #LikeAGirl Confidence Summits being held around the world in twenty four hours, including London. The New York Summit featured a keynote address from international teen actress and female empowerment advocate Maisie Williams, the 18-year-old star who plays Arya Stark on HBO’s Game of Thrones. Williams serves as an inspiring role model to girls everywhere and has joined Always to spread the word about the #LikeAGirl mission.
“I believe it’s important for young women to feel supported and motivated to pursue their passions,” says Game of Thrones star Maisie Williams. “I applaud the work that Always is doing and am proud to join them in empowering girls to be confident and unstoppable #LikeAGirl.”
Do you feel unstoppable?