Depending on your bridal personality, the thought of spending an afternoon at a private appointment in a bridal boutique – where you’re fawned over by the attendant, your sister cries at the sheer perfection of you in a white dress, but not before you’ve tried on twenty of them – might fill you with delight, or dread. If it’s the latter, do not despair. Bridal designers are increasingly taking their wares online, offering time-, or inclination-poor brides the chance to nab a frock that’s every bit as chic (and, let’s be honest, often a whole lot more so, since you’re buying foreign) as their made-to-order sisters.
Here are five of our favourite bridal brands to buy online…
Young Berlin fashion label Kaviar Gauche is a fresh, modern take on bridal romance, meshing bold silhouettes and graphic motifs, with soft, feminine textures.
Oddly named Odylyne The Ceremony couldn’t be more LA if it tried, which is exactly why we love it; think flowing shapes and youthful cuts that echo what the glam kids are wearing.
A recent favourite of the coolest bridesmaids and chicest wedding guests, ethical clothing brand The Reformation is another Los Angeles fave. The effortlessly hot vibes here are off the charts.
Possibly the best known of our five is international wedding emporium BHLDN, where you’ll nap everything décor item on your Pinterest board, plus very pretty dresses, at a steal.
Dephine Manivet makes dresses that French women love; and if you’re happiest when wearing something clean and understated, with grown-up allure, then it’s quite likely that you will, too.