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Roz Purcell
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If I knew then what I know now: Roz Purcell on doing things for free


by Fiona Alston
02.01.24

Roz Purcell is a entrepreneur and content creator. She created her popular brands The Hike Life and Natural Born Feeder as well as authoring award-winning cookbooks. In conversation with Fiona Alston, Roz imparts her business wisdom in the first of our ‘If I Knew Then What I Know Now’ series.

Can you think of a time you learned a valuable lesson from your experience? I think the thing that comes to mind most, would probably be last year, when I was releasing merch for The Hike Life and the sizing didn’t come back correctly. I released the sizing that was right, and I wanted to wait with the other sizing for it to fit better. I guess my thinking was, there is nothing worse than...

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