My Start-Up Story: Georgina O’Hanlon ‘always held a vision of venturing out on my own’

Tell us a little bit about your business…

In 2022, I founded Georgina O’Hanlon Illustration, embarking on this creative journey after years of honing my skills as a graphic designer, both as a full-time professional and a freelance artist. My artistic journey began at NCAD, where I graduated in 2012, always garnering praise for my drawing abilities from a young age. In a world increasingly dominated by computer-generated graphics, I was steadfast in my desire for my brand to celebrate the timeless art of hand-drawn illustrations. To complement the craftsmanship that defined my work, it was important to to me that my creations be environmentally sustainable and cherished by those who acquire them. Thus, my journey began with silk as the ideal canvas, leading to the development of my exquisite silk scarves.

I drew inspiration from simpler times and sought to capture the profound beauty of the lush Irish landscape – with my first scarf design being named after my mother, Josephine, who I lost in 2022. It explores childhood memories with her.

As my creative path unfolded, I ventured into the realm of homewares, crafting couture tea towels and cozy woven blankets. With each product, I remained dedicated to delivering exceptional quality, blending them seamlessly with works of art inspired by our rich Irish heritage. My ultimate business goal is to offer products that embody the essence of artistry and Irish heritage, adding a touch of luxury to everyday life.

How did you raise the capital needed to start your business? 

Since I embarked on my formal studies, I always held a vision of venturing out on my own. With this goal in mind, I saved extra funds during my time as a full-time designer at various companies, from the coolest independent start-ups in London to international fashion houses such as Kildare Village.

I also sustained a part-time role as a consultant graphic designer. The intricate processes involved in designing, prototyping and sampling necessitate a substantial investment of both time and financial resources. Every penny earned through the business is scrupulously reinvested, underscoring the genuine passion that drives this endeavour., In the initial phases, I adhered to a strict philosophy of minimising expenses and bootstrapping whenever feasible.

Did you do any business trainings?

Seeking guidance from the Local Enterprise Office proved to be a pivotal step, allowing me to maintain lean and efficient operations. I embarked on my journey by enrolling in the “Start Your Own Business” course, an invaluable resource that continues to shape my entrepreneurial path. I have heavily relied on the mentorship and support they provide throughout my entrepreneurial journey.

What advice would you give to someone starting their own business?

My mantra in life: “Done is better than perfect.” Don’t allow opportunities to slip away because you lack the confidence to share your ideas in a timely manner, trapped in the pursuit of perfection.

Tell us about your roots:

Tell us something that is personally important to you as a business owner?

To thread lightly on the earth’s resources.

How important do you believe it is that we use our skills to give back to our communities?

Using one’s skills to contribute to the community and society is essential for social responsibility and personal fulfillment. It fosters reciprocity, strengthens communities, addresses societal issues, and passes on knowledge, playing a crucial role in building a more cohesive, supportive, and thriving society.