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Taking the helm at one of Ireland’s biggest beauty brands is no easy feat, but that is exactly what Caroline Dalton did when she was announced as the new CEO of SOSU Cosmetics back in October 2022.
SOSU was founded in 2015 and now has an offering of over 100 beauty and skincare products. In 2018, the company launched a second brand of tanning products, Dripping Gold. Its Wonder Water product has since sold over one million units to date.
As business boomed, there was a seismic shift in strategy from operating as e-commerce to an omnichannel business, which naturally meant it was time to upgrade their point of sale tools to streamline and make fast growth possible.
Enter Square – a comprehensive suite of hardware and software tools designed to help run and grow businesses and the technology tool of choice for SOSU’s new CEO Caroline Dalton.
Previously head of buying at Primark across several categories for 13 years, Caroline brought plenty of experience to her role and truly knows her way around the industry. So, when it came to choosing Square for SOSU, it was a no-brainer.
Square for Retail reduced our business admin time by approximately 25 per cent.
We sat down with Caroline to chat about all things beauty and business and to find out how Square for Retail and Square Appointments have made the running of SOSU Cosmetics easier and more efficient.