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Female pioneers: The trio behind Irish brand Sisterly on luxury, performance and innovation
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Irish brand Sisterly, headed up by three dynamic women, is taking the international health supplement world by storm – making them the perfect trio to test drive the new Range Rover Sport, with its winning combination of high performance and dynamic luxury.
In a world where health supplements are consistently created for men, innovative new Irish brand Sisterly has completely changed the game. Founded by three dynamic female friends, Jennifer O’Connell, Louise O’Riordan and Aoife Matthews, the brand benefits from the unique business expertise of each, brought together by their shared passion for enhanced health and performance.
This makes them the perfect trio to test drive the new Range Rover Sport, which combines dramatic modernity with electrified performance to elevate any Sisterly journey, whether it’s commuting to their Dublin-based office or braving the beach for an early morning sea swim.
“Driving the new Range Rover Sport is pure joy – smooth, comfortable, luxurious and streamlined. The interiors are gorgeous, comfortable and stylish too. The car literally glides along no matter what the surface, including a sandy beach track on a wet day!” The Sisterly trio’s commitment to women’s wellness and improved performance is what inspired them to launch the brand.
“We are three friends of old with a shared appetite for adventure and travel. We were always sharing tips during lockdown on how to keep ourselves healthy but didn’t want to swallow eight capsules a day. We found ourselves looking for a simple and effective supplement solution – and out of this Sisterly was born.
“If we have a difference of opinion, we let the majority rule. At our core, there is respect for each other and our shared values. Being three women also means we respect each other’s family and personal time, and with three of us comes the ability to tag team.”
Each of the three brings a unique skill to the table. Aoife is a former investment banker, whose impressive CV includes Morgan Stanley and JP Morgan, alongside her recent qualification as a health and nutrition coach. Jenny worked as a New York-based attorney before returning home to Ireland to practise as a barrister, and Louise is a global marketing and brand executive within the luxury sector.
“Getting the Sisterly branding and the aesthetic just right for our brand was so important. Not only did we want it to look and feel premium but like all good design it had a function in mind,” declares the trio, who were full of praise for the Range Rover Sport’s new elevated interiors. Inspired by architecture and interior design, the car is the perfect on-the-road representation of sporting luxury.
“Sporting luxury gives a nod to adventure and comfort. Luxury has evolved and is no longer about pretension. It’s about unique experiences, seeking out the road less travelled, expanding your knowledge and exploring new horizons with a little more mindfulness.”
Seeking new experiences is these founding women’s forte. Fueled by The Elevator for two years now, Jenny is a keen triathlete who has swum across Lake Geneva and done an Ironman. Aoife cycled from Paris to Nice this summer and she runs, plays golf and coaches girls’ football. Louise leans more towards tennis, pilates or a hot tub to unwind. Then they have their sea swims which they all love.
Pioneering innovation is also something Sisterly and Range Rover Sport have in common. Developed alongside a team of expert scientists, nutritionists and female health experts, Sisterly’s multivitamin, The Elevator, boosts energy, immunity and hormonal balance. It has been specifically designed as a supplement, not just for women with an active lifestyle, but high-performance athletes and Olympians too.
“After surveying 130 women, we knew that we needed to deliver on improved energy. Women are dealing with demanding careers, domestic duties, kids’ schedules, ageing parents and the pressure of the daily juggle. With this in mind, we went big on energy with strong optimal doses of CoQ10 and the B vitamins and only use the natural forms of nutrients for easier absorption.”
These energy-performance results are perhaps only matched by the new Range Rover Sport’s assertive on-road performance and trademark Range Rover refinement. The new P510e Electric Hybrid seamlessly blends Land Rover’s 3.0-litre six-cylinder Ingenium petrol engine with a powerful 105kW electric motor and 38.2kWh battery. Capable of 0-100km/h in just 5.4 seconds, it delivers an electric driving range of up to 113km and CO2 emissions of just 18g/km – promising sustainability at its most powerful.
“Sustainability is a core value of Sisterly,” agrees the trio. “We love that the Range Rover Sport is an extended-range plug-in hybrid (PHEV) with a range of up to 113 km, suitable for most of our daily trips. It can even be fast-charged, making it easier to be sustainable on longer journeys. This level of eco-conscious state-of-the-art technology is truly impressive.”
The car is also capable of rapid DC charging up to 80 per cent in under an hour, or from 0-100% on a 7kW AC home charger in as little as five hours, so, whether you’re a businesswoman with a jam-packed schedule, such as these or seeking a stress-free road trip, you can get to your destination fast and efficiently. Alongside sustainability, Sisterly also stays focused on their core values of transparency, integrity and remaining female-focused.
So, what does a day in the life look like for three Irish entrepreneurs with their fingers on the pulse, prioritising performance at every turn? “An ideal day kicks off with a Sisterly sea swim followed by coffee with our friends from Coco Brew. We love the community aspect of our brand and bringing together great women. The dread of the cold water is balanced by the warmth of the chats. Afterwards, we might check in on some retailers to hear feedback, train staff and check on stock.
“Our days are filled with marketing and sales initiatives, creating content, honing messaging, improving the website, managing orders, customer queries, fulfilment, finances and event planning. The to-do list is never-ending. After that, we might be packing boxes and gift bags for the next event or show – the glamour of it all!” The result? The innovative Elevator supplement that is every bit as uncompromising when it comes to delivering on its promise of improved performance.
So, what’s the next adventure for the Sisterly threesome? An exciting trip from coast to coast. “The Range Rover Sport is the perfect car for a road trip with the girls. The back seats are so spacious, there isn’t a bad seat in the house. Aoife loves the Range Rover Sports’ eco credentials and advanced hybrid technology, Jenny loves the space and comfort of the Range Rover Sport which calls out for a road trip, and Louise loves how tactile the finishes are and how quiet it is. We could really see ourselves heading off on the Wild Atlantic Way for an adventure.”
Go Anywhere
Electric performance The new P510e Electric Hybrid seamlessly blends Land Rover’s 3.0-litre six-cylinder Ingenium petrol engine with a powerful 105kW electric motor and 38.2kWh battery. Capable of 0-100km/h in just 5.4 seconds, it delivers an electric driving range of up to 113km and CO2 emissions of just 18g/km – sustainability at its most powerful.
Elevated interiors Inspired by architecture and interior design, the new Range Rover Sport is a sophisticated representation of modern luxury. Drivers can choose between contemporary materials like Windsor or semi-aniline leather or lightweight Ultrafabrics™, so you don’t have to compromise on quality. Choose between multiple design packages or build your own, with a range of finishes, headlining and cabin lighting options available.
Dynamic luxury The new Range Rover Sport combines an engaging driving experience with peerless luxury and refinement using state-of-the-art technologies, including active noise cancellation; cabin air purification that reduces odours, bacteria and allergens; and adjustable, heated and ventilated seats with massage function – all so you can stay focused on the road and enjoy the utmost relaxation on long journeys.
Intuitive technology Designed with convenience in mind, the Pivi Pro Infotainment system touchscreen display takes centre stage in the cabin and pairs with the driver’s phone through Apple CarPlay, so you can use satellite navigation or play music through its Meridian speaker system. There are also options to add wireless charging and rear seat screens for stress-free road trips with the family.
Terrain response Every adventurer’s dream, the latest version of Land Rover’s advanced all-terrain technology ensures the new Range Rover Sport is as capable off-road as it is dynamic on it. Fitted to all models, Terrain Response 2® intelligently detects and adapts to the surroundings and conditions, perfectly setting up the vehicle for effortless progress across a range of terrain – providing all the capability any owner could need and getting them where they need to be with minimum effort.
Unique to you Personalise the new Range Rover Sport even further to perfectly fit your lifestyle by adding curated accessories. Pet owners can opt for a partition and a ramp for easy loading and comfortable drives along with a rinse system and antimicrobial rubber mats to keep things fresh and clean, while travel enthusiasts can add a bicycle carrier or roof box with side steps for accessibility. With the optional front centre console refrigerator, you can enjoy chilled drinks on your journey. Keep up to four 500ml bottles cooled to a refreshing 5°C.
Photography by Al Higgins
To learn more about the new Range Rover Sport, visit Land Rover online.
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