The rise of the crafting influencer and who we love to follow

Move over fashion and beauty bloggers, it’s all about the crafting influencer. Here are some we love to follow and the three ladies leading the way 

The lockdown in March forced us to spend time in our homes.

Pre-coronavirus, being ‘at home’ was made up of a small number of hours in the evening and on weekends. Before this, home decor and DIY hacks were at the bottom of our to-do lists. However, the forced confinement had us staring at the four walls. Not only do we live at home now, but we also work. With so much time spent in our kitchens and living rooms, we are thinking about how we can survive at home long-term.

With this new passion for home life, many of us are turning to the DIY and home gurus of Instagram for home hacks and interior ideas.

And the stats show it.

Encouraged by their work and creativity, the experts at DIYS.com delved into what the top crafting influencers could potentially earn per Instagram post.

And here are some of their key findings.

Instagram stars

Earning the most is TV personality Stacey Solomon. The mother of three has amassed over 3.7 million followers on Instagram and estimated figures show she could make approx €13,021 per sponsored post. Her ‘tap to tidy’ success and her recent hack on organising homework to help parents and kids going back to school (which made headlines) has her leading the pack.

 

View this post on Instagram

 

A post shared by Stacey Solomon (@staceysolomon) on Jul 15, 2020 at 10:30am PDT

Second to Stacey is the queen of clean herself, Mrs. Hinch. Now a mainstay on Instagram, with books and appearances on This Morning, Mrs Hinch is a whirlwind success story. She now has over 3.7 million followers (otherwise known as ‘Hinchers’) and can earn up to €12,966 per advertisement on her feed.

 

View this post on Instagram

 

A post shared by Sophie Hinchliffe (@mrshinchhome) on Feb 27, 2020 at 11:11am PST

In third place is Mexican businesswoman Liz Rangel of Crafting Geek. Creative and colourful and a bonafide YouTube star, she can earn approximately €5,687 per sponsored post.

 

View this post on Instagram

 

A post shared by Liz Rangel (@craftingeek) on Sep 17, 2020 at 10:35am PDT

Some of our favourites

Here are just some crafting influencers we love at home and abroad.

@gillderiu

 

View this post on Instagram

 

A post shared by Gill Deriu (@gillderiu_) on Sep 5, 2020 at 4:11am PDT

Gill Derui’s renovated cottage is dreamy and is the definition of interiors goals.

@sixat21

 

View this post on Instagram

 

A post shared by Upcycler and Salvage Hunter (@sixat21) on Sep 22, 2020 at 5:46am PDT

Yvonne Purcell’s home is a bohemian dream. Her page is filled with DIY projects to get those creative juices flowing.

@grillodesigns 

 

View this post on Instagram

 

A post shared by Medina (@grillodesigns) on May 16, 2020 at 12:17am PDT

Award-winning DIY and home improvement blogger Medina Grillo, has a range of DIY hacks to help you improve your home. Plus, her home is stunning.

Image: @staceysoloman Instagram 

Read more: Why less is sometimes more: The rise of the micro-wedding

Read more: Make today for Monday lunch: Dubraj Rice Chicken Pulao tiffin

Read more: What is kefir and why should everyone be drinking it?