Social Pictures: The Primark PS… Sweet beauty collection launch

The Irish Beauty community came out to celebrate the launch of the newest Primark Beauty colour collection, PS… Sweet.

When was it?

Tuesday 30 August

Where was it?

Primark HQ, Dublin

Why were we there?

The event serves as a celebration of colour in honour of the launch of Primark Beauty’s latest collection, PS… Sweet. The new collection contains pretty pink hues of two-tone blushes, fluttery false lashes, rose toned lipsticks, glosses and more.

Who was there?

Plenty of familiar faces were in attendance during the course of the evening included members of the Irish beauty press, makeup artists, and content creators and TikTokers alike.

To see who else made an appearance at the beauty launch, browse through the gallery below…

Photography by Kieran Harnett