Step inside textile artist Nicola Henley’s dreamy Co. Clare farmhouse
Step inside textile artist Nicola Henley’s dreamy Co. Clare farmhouse

Marie Kelly

9 of the best events happening this bank holiday weekend
9 of the best events happening this bank holiday weekend

Sarah Gill

IMAGE Active: Connect, Move & Thrive with Aoibhinn Raleigh & Vilte Jankunaite
IMAGE Active: Connect, Move & Thrive with Aoibhinn Raleigh & Vilte Jankunaite

IMAGE

This Sandymount home is full of rich colour and clever storage solutions
This Sandymount home is full of rich colour and clever storage solutions

Megan Burns

Some of Ireland’s best autumnal forest walks to try over the mid-term
Some of Ireland’s best autumnal forest walks to try over the mid-term

Sarah Finnan

Page Turners: ‘The Bookseller’s Gift’ author Felicity Hayes-McCoy
Page Turners: ‘The Bookseller’s Gift’ author Felicity Hayes-McCoy

Sarah Gill

4 AW outfit combinations to wear with loafers
4 AW outfit combinations to wear with loafers

Sarah Finnan

Television chef, cookbook author and Fused founder Fiona Uyema on her life in food
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Six supplements that will help you on your journey through menopause
Six supplements that will help you on your journey through menopause

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This cosy family home in Wicklow is on the market for €475,000
This cosy family home in Wicklow is on the market for €475,000

Sarah Finnan

Image / Agenda / Image Writes
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AGENDA

The Death of the Pre Teen

author
by Ashley Chadamoyo Makombe
16th Feb 2024

Getty

Sephora ten-year-olds are taking over shops and pre-teen TikTok dance moves are putting even the professionals to shame. But is something lost when you jump straight to adulthood?

Any adult woman who has bravely forgone online shopping and has stepped foot into a shopping centre over the past few months has noticed a stark change in mall demographics. Dubbed the “Sephora Ten Year Olds”, it seems like all the places women over the age of 20 used to shop are now full of late primary/early secondary school aged girls. Long gone are the days of buying Coca Cola lip smacker in Claire’s, dream...

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