Real Weddings: Holly and Stephen’s dreamy Manhattan wedding
Real Weddings: Holly and Stephen’s dreamy Manhattan wedding

Shayna Sappington

How this clinic is transforming women’s skin this Black Friday
How this clinic is transforming women’s skin this Black Friday

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Give the gift of luxury this Christmas with a sparkling diamond touch
Give the gift of luxury this Christmas with a sparkling diamond touch

Edaein OConnell

Feel like you can’t get ahead of your finances? It may be time for a financial review
Feel like you can’t get ahead of your finances? It may be time for a...

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The College Green Hotel review: A 5-star stay in the heart of the city
The College Green Hotel review: A 5-star stay in the heart of the city

Sarah Gill

Join our community for a complimentary Rhythm Ride class
Join our community for a complimentary Rhythm Ride class

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Win a €500 gift voucher to use towards training with Image Skillnet
Win a €500 gift voucher to use towards training with Image Skillnet

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MUA Lauren Egerton’s five top tips to do your make-up like a pro
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Melanie Morris

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My Life in Culture: Opera singer Niamh O’Sullivan

Sarah Finnan

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Women at the Helm: Leader of the Social Democrats, Holly Cairns

Sarah Gill

Image / Agenda / Image Writes
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AGENDA

The Death of the Pre Teen

author
by Ashley Chadamoyo Makombe
16th Feb 2024

Getty

Sephora ten-year-olds are taking over shops and pre-teen TikTok dance moves are putting even the professionals to shame. But is something lost when you jump straight to adulthood?

Any adult woman who has bravely forgone online shopping and has stepped foot into a shopping centre over the past few months has noticed a stark change in mall demographics. Dubbed the “Sephora Ten Year Olds”, it seems like all the places women over the age of 20 used to shop are now full of late primary/early secondary school aged girls. Long gone are the days of buying Coca Cola lip smacker in Claire’s, dream...

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