Step inside textile artist Nicola Henley’s dreamy Co. Clare farmhouse
Step inside textile artist Nicola Henley’s dreamy Co. Clare farmhouse

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9 of the best events happening this bank holiday weekend
9 of the best events happening this bank holiday weekend

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IMAGE Active: Connect, Move & Thrive with Aoibhinn Raleigh & Vilte Jankunaite
IMAGE Active: Connect, Move & Thrive with Aoibhinn Raleigh & Vilte Jankunaite

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This Sandymount home is full of rich colour and clever storage solutions
This Sandymount home is full of rich colour and clever storage solutions

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Some of Ireland’s best autumnal forest walks to try over the mid-term
Some of Ireland’s best autumnal forest walks to try over the mid-term

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Page Turners: ‘The Bookseller’s Gift’ author Felicity Hayes-McCoy
Page Turners: ‘The Bookseller’s Gift’ author Felicity Hayes-McCoy

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4 AW outfit combinations to wear with loafers
4 AW outfit combinations to wear with loafers

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Television chef, cookbook author and Fused founder Fiona Uyema on her life in food
Television chef, cookbook author and Fused founder Fiona Uyema on her life in food

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Six supplements that will help you on your journey through menopause
Six supplements that will help you on your journey through menopause

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This cosy family home in Wicklow is on the market for €475,000
This cosy family home in Wicklow is on the market for €475,000

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Image / Agenda / Money
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The myth of the frivolous female spender


by Roe McDermott
29th Aug 2023

Women aren’t any more irresponsible or extravagant in their spending than men, but damaging stereotypes persist – and can have negative impacts on women’s financial confidence and income.  

If you’ve been online in the last year, you’ve met the Little Treat Girlie. The Little Treat Girlie is a millennial or Gen Z woman who copes with dystopian nightmare that is our patriarchal capitalistic climate change-riddled society with a series of small indulgences. An overpriced coffee. A new skincare product. A scented candle. Anything that brings a little bit of joy and a small hit of dopamine to get her through the day. What...

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