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Real Weddings: Holly and Stephen’s dreamy Manhattan wedding

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How this clinic is transforming women’s skin this Black Friday
How this clinic is transforming women’s skin this Black Friday

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Give the gift of luxury this Christmas with a sparkling diamond touch
Give the gift of luxury this Christmas with a sparkling diamond touch

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Feel like you can’t get ahead of your finances? It may be time for a financial review
Feel like you can’t get ahead of your finances? It may be time for a...

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The College Green Hotel review: A 5-star stay in the heart of the city
The College Green Hotel review: A 5-star stay in the heart of the city

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Join our community for a complimentary Rhythm Ride class
Join our community for a complimentary Rhythm Ride class

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Win a €500 gift voucher to use towards training with Image Skillnet
Win a €500 gift voucher to use towards training with Image Skillnet

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MUA Lauren Egerton’s five top tips to do your make-up like a pro
MUA Lauren Egerton’s five top tips to do your make-up like a pro

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My Life in Culture: Opera singer Niamh O’Sullivan

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Women at the Helm: Leader of the Social Democrats, Holly Cairns
Women at the Helm: Leader of the Social Democrats, Holly Cairns

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Image / Agenda / Money
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The myth of the frivolous female spender


by Roe McDermott
29th Aug 2023

Women aren’t any more irresponsible or extravagant in their spending than men, but damaging stereotypes persist – and can have negative impacts on women’s financial confidence and income.  

If you’ve been online in the last year, you’ve met the Little Treat Girlie. The Little Treat Girlie is a millennial or Gen Z woman who copes with dystopian nightmare that is our patriarchal capitalistic climate change-riddled society with a series of small indulgences. An overpriced coffee. A new skincare product. A scented candle. Anything that brings a little bit of joy and a small hit of dopamine to get her through the day. What...

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