7 of the best gastropubs around Ireland
7 of the best gastropubs around Ireland

IMAGE

WIN a luxurious 2-night stay at Fota Island Resort
WIN a luxurious 2-night stay at Fota Island Resort

Edaein OConnell

Cocktail Club: For something out of the ordinary, try this green tea infused tipple
Cocktail Club: For something out of the ordinary, try this green tea infused tipple

Megan Burns

Real Weddings: Sarah and Karl’s festive celebrations in Co Wicklow
Real Weddings: Sarah and Karl’s festive celebrations in Co Wicklow

Edaein OConnell

Lisa O’Connor talks art, activism, and the magic that happens when the two collide
Lisa O’Connor talks art, activism, and the magic that happens when the two collide

Sarah Gill

Friends as family: How the company we keep can change our lives
Friends as family: How the company we keep can change our lives

Roe McDermott

Poppy O’Toole (aka Poppy Cooks) shares her life in food
Poppy O’Toole (aka Poppy Cooks) shares her life in food

Sarah Gill

My Life in Culture: Director Louisa Connolly-Burnham
My Life in Culture: Director Louisa Connolly-Burnham

Sarah Finnan

The IMAGE Weddings 2025 Ultimate Venue Guide is out now!
The IMAGE Weddings 2025 Ultimate Venue Guide is out now!

Ciara Elliot

How to wrap a cylindrical gift: try this step-by-step guide
How to wrap a cylindrical gift: try this step-by-step guide

Megan Burns

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Have you heard of the ‘tradwife’ trend?


by Roe McDermott
19th Mar 2024

Large groups of young women are espousing a return to 'traditional' values, discussing their lives as 'submissive' women who have proudly left the workforce (or have refused to join it at all) and are staying at home to support their male partners. Is this regressive return to a male-created fantasy understandable in a complex world where women may feel out of control? Roe McDermott investigates...

If I said the term “tradwife” to you, you may conjure up an image of a stereotypical 1950s American housewife from lifestyle ads of the era; a white women in a dress and apron smiling while vacuuming the floor, ironing her husband’s shirts, or icing a turkey. (Or whatever you do to a turkey, I don’t cook.) But #TradWife is now a hashtag that is increasingly used on Instagram and TikTok where young Gen Z...

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