Peek inside this Killiney home with views of the Sugarloaf and Howth Head
Peek inside this Killiney home with views of the Sugarloaf and Howth Head

IMAGE

12 of the best events happening around Ireland this weekend
12 of the best events happening around Ireland this weekend

Sarah Gill

Brooke & Shoals founder Alison Banton on success, scents and trusting yourself
Brooke & Shoals founder Alison Banton on success, scents and trusting yourself

Edaein OConnell

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Have you heard of the ‘tradwife’ trend?


by Roe McDermott
19th Mar 2024

Large groups of young women are espousing a return to 'traditional' values, discussing their lives as 'submissive' women who have proudly left the workforce (or have refused to join it at all) and are staying at home to support their male partners. Is this regressive return to a male-created fantasy understandable in a complex world where women may feel out of control? Roe McDermott investigates...

If I said the term “tradwife” to you, you may conjure up an image of a stereotypical 1950s American housewife from lifestyle ads of the era; a white women in a dress and apron smiling while vacuuming the floor, ironing her husband’s shirts, or icing a turkey. (Or whatever you do to a turkey, I don’t cook.) But #TradWife is now a hashtag that is increasingly used on Instagram and TikTok where young Gen Z...

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