Introducing The Motherload: a community that redefines what it means to be a mum today
Introducing The Motherload: a community that redefines what it means to be a mum today

Dominique McMullan

The Motherload: ‘The average mother works the equivalent of two and a half full-time jobs’
The Motherload: ‘The average mother works the equivalent of two and a half full-time jobs’

Dominique McMullan

‘One in eight women will be affected by a thyroid condition at some point in their lives’
‘One in eight women will be affected by a thyroid condition at some point in...

Ciara Elliot

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AGENDA

Have you heard of the ‘tradwife’ trend?


by Roe McDermott
19th Mar 2024

Large groups of young women are espousing a return to 'traditional' values, discussing their lives as 'submissive' women who have proudly left the workforce (or have refused to join it at all) and are staying at home to support their male partners. Is this regressive return to a male-created fantasy understandable in a complex world where women may feel out of control? Roe McDermott investigates...

If I said the term “tradwife” to you, you may conjure up an image of a stereotypical 1950s American housewife from lifestyle ads of the era; a white women in a dress and apron smiling while vacuuming the floor, ironing her husband’s shirts, or icing a turkey. (Or whatever you do to a turkey, I don’t cook.) But #TradWife is now a hashtag that is increasingly used on Instagram and TikTok where young Gen Z...

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