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IMAGE Business Club members on the small habits that have improved their productivity

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Tried & Tested: IMAGE staff shares their favourite hydration hero

IMAGE

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Weekend Guide: 9 of the best events happening across Ireland

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Co-founder of the Hygiene Hub Ciára Dalton: ‘I wanted to make a tangible difference’

Sarah Finnan

Winter wreaths you can use year after year
Winter wreaths you can use year after year

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There’s a new hydration mist on the market, and it didn’t come to play

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Long live Irish shopping: inside Irish boutiques

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Dr Caroline West’s guide to talking to your teenagers about consent

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This Art Deco Donnybrook house has been adapted for multi-generational living

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Havana Boutique owner Nikki Creedon on subversive monochrome

Suzie Coen

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AGENDA

Have you heard of the ‘tradwife’ trend?


by Roe McDermott
19th Mar 2024

Large groups of young women are espousing a return to 'traditional' values, discussing their lives as 'submissive' women who have proudly left the workforce (or have refused to join it at all) and are staying at home to support their male partners. Is this regressive return to a male-created fantasy understandable in a complex world where women may feel out of control? Roe McDermott investigates...

If I said the term “tradwife” to you, you may conjure up an image of a stereotypical 1950s American housewife from lifestyle ads of the era; a white women in a dress and apron smiling while vacuuming the floor, ironing her husband’s shirts, or icing a turkey. (Or whatever you do to a turkey, I don’t cook.) But #TradWife is now a hashtag that is increasingly used on Instagram and TikTok where young Gen Z...

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