We’re hiring a Social Media Manager

Job title: Social Media Manager 

IMAGE Media is looking for a passionate and impressive Social Media Manager to manage our various social media channels which include Instagram, Facebook, Linkedin, TikTok, Pinterest & X. We’re looking for a results-oriented person to manage and grow our social media community, drive audience engagement and most of all protect our heritage brand(s). 

We have built one of the largest and most engaged communities of women in Ireland through our commitment to producing amazing real-time events (including the IMAGE Businesswoman of the Year Awards, IMAGE Business Club Live events and the IMAGE Business of Beauty Awards) and premium content both online and in print. 

The ideal candidate will have 5+ years’ experience working as a Social Media Manager, leading a social strategy and be able to demonstrate significant success and impact in previous roles. This is a role for an experienced, creative, strategically-minded Social Media Manager with an analytical flair. 

This person plays a key role within the IMAGE Digital department and partners seamlessly with our busy content studio and thriving membership club here at IMAGE Media. 

This role is big picture – overseeing social storytelling and content distribution – and is hands-on – with daily posting and scheduling specifically on Instagram, and LinkedIn. This person has an eye for IMAGE visuals, strong writing skills, social storytelling skills and understands the IMAGE tone of voice.  The Social Media Manager will have a proven history of growing social audiences and knowledge of analytical tools. 

They understand how data can inform a smart editorial and social strategy, and are expert at juggling multiple projects, managing deadlines, distilling social numbers into actionable insights, and advocating for strong social content across the organisation. This person should be up to date with all the current social trends and ideally competitors in the media space too. The ideal candidate has experience partnering with both creative and commercial. They will be a clear communicator and show sound judgement.

Key duties & responsibilities

• Manage day-to-day posting, editing and optimisation of content on multiple social media platforms, specifically on Instagram and LinkedIn.
• Create engaging and shareable content for various social media platforms, including text, image, and video content.
• Master the IMAGE editorial tone of voice which may be different between social media platforms. Stay abreast of what is trending on social media and select imagery, video and visual content that engages audiences.
• Work closely with the digital team to plan content packaging, and brainstorm future content. Execute best-in-class social storytelling.
• Stay on the cutting edge of new technologies/ tools and burgeoning platforms. Identify and propose new social audience growth opportunities.
• Seamlessly integrate with different departments at IMAGE Media and guide teams daily on story positioning (for Facebook, Instagram, LinkedIn etc).
• Work closely with the Editorial Director and IMAGE Business Club Manager on the various subscription models at IMAGE Media. Liaise on a weekly basis and cross-publish relevant subscription CTA on social media channels.
• Work on paid social strategy with the support of IMAGE digital marketing consultants, manage promotional budget for subscriptions and editorial/ traffic. 
• Report on content performance and present social insights on a weekly basis while also nurturing communities on social platforms. 
• Manage live social media strategy and coverage for off-site IMAGE-owned events (including the IMAGE Businesswoman of the Year Awards, IMAGE Business Club Live events and the IMAGE Business of Beauty Awards).
• Work closely with the commercial team and Branded Content studio team to make sure commercial posts are in line with IMAGE commercial guidelines, and adjust social strategy with focus on meeting client KPIs.

Essential skills & requirements

• Relevant social media experience working for a media organisation, or a business with exceptional social media presence. 
• Strong video editing and asset creation skills. Used to working with the Adobe suite.
• Strong writing skills for captions, headlines and visual storytelling with a proven ability in visual storytelling that drives engagement.
• Strong editorial judgement and community management experience.
• Excellent organisational skills, focus, and attention to detail.
• Strong knowledge of Meta, LinkedIn & Twitter Ads Manager with a key understanding of paid social strategy.
• Able to work outside standard working hours (occasional evenings and weekends)
• Digital Marketing expertise is a bonus.
• Graphic Design expertise is a bonus.

Minimum requirements before applying

• This role requires 5+ years of relevant experience in Social Media marketing, content-creation and copywriting ideally within a media organisation, marketing agency or in-house for a fashion/ beauty/ lifestyle brand.

If this sounds like you, we’d love to hear from you! To apply, please email your CV and cover letter with the subject line SOCIAL MEDIA MANAGER to dominique.mcmullan@image.ie. The closing date for applications is January 31.

Feature image: Ivan Samkov via Pexels