Having collaborated with a number of pet specialists and veterinarians, the final products are made with the health and enjoyment of your pet in mind (and, of course, the Sweedish aesthetic that we’ve come to love). Named “Lurvig” -?which is the Swedish name for “shaggy” – features modern food dishes and leash sets, open beds, pull-out sofa’s, cushions and scratching posts and toys; with prices ranging from ?0.66 to €42.17.
Your pup will no longer have any excuse to take over your double bed, especially with its own funky ‘pet pad’ complete with modern, soft textiles and cool colours (?32.04).?And, of course, their promotional video is as adorable as you’d imagine…