7 of the best gastropubs around Ireland
7 of the best gastropubs around Ireland

IMAGE

WIN a luxurious 2-night stay at Fota Island Resort
WIN a luxurious 2-night stay at Fota Island Resort

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Cocktail Club: For something out of the ordinary, try this green tea infused tipple
Cocktail Club: For something out of the ordinary, try this green tea infused tipple

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Real Weddings: Sarah and Karl’s festive celebrations in Co Wicklow
Real Weddings: Sarah and Karl’s festive celebrations in Co Wicklow

Edaein OConnell

Lisa O’Connor talks art, activism, and the magic that happens when the two collide
Lisa O’Connor talks art, activism, and the magic that happens when the two collide

Sarah Gill

Friends as family: How the company we keep can change our lives
Friends as family: How the company we keep can change our lives

Roe McDermott

Poppy O’Toole (aka Poppy Cooks) shares her life in food
Poppy O’Toole (aka Poppy Cooks) shares her life in food

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My Life in Culture: Director Louisa Connolly-Burnham
My Life in Culture: Director Louisa Connolly-Burnham

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The IMAGE Weddings 2025 Ultimate Venue Guide is out now!
The IMAGE Weddings 2025 Ultimate Venue Guide is out now!

Ciara Elliot

How to wrap a cylindrical gift: try this step-by-step guide
How to wrap a cylindrical gift: try this step-by-step guide

Megan Burns

Image / Editorial

Something in the air


By IMAGE
19th Mar 2014
Something in the air

Raymond Matts Scent Architect speaking about the power of scent marketing on behalf of Ambius 4.

Turning his nose up at a career in the secret service, scent designer Raymond Matts has created some of the most instantly recognisable fragrances including Clinique Happy and White Diamonds. Now, a partnership with interior landscapers Ambius has brought his creative blends wafting through the rooms of some of Ireland’s most luxurious hotels.

A walk under Parisian linden trees serves as inspiration for the light, floral notes found in hotel lobbies while snacking on soy nuts and watching American football inspired Raymond to blend a stronger sense of texture and coarseness into the scent he uses in his own bathroom.

Over cookies and jelly beans in Dublin’s Westbury Hotel (a demonstration in the power of the sense of smell, we promise), Raymond describes his New York apartment as an experimental space where his wife’s facial expressions quickly reveal whether a scent might require further tinkering.

He’s not interested in fly-by-night trends in scenting a home, but rather, likens choosing a home scent to choosing a lover. ?It may need to be lived with for a while before you begin to understand how it fills up a space!?

Classic scents flavoured with fig or vanilla tend to be cosy home favourites, and, while a fan of simplicity, Raymond advocates doing something a little different with classic tools. ?People tend to like classic notes as that is what they know,? he explains. ?You could say I’m on a quest to open their minds.?

Throughout his own home, saffron reigns supreme giving fragrance “a touch of brightness, of citrus, but without the heavier spice of something like cloves”.

Got a whiff of some interesting? Share it with us on @image_interiors ?