7 of the best gastropubs around Ireland
7 of the best gastropubs around Ireland

IMAGE

WIN a luxurious 2-night stay at Fota Island Resort
WIN a luxurious 2-night stay at Fota Island Resort

Edaein OConnell

Cocktail Club: For something out of the ordinary, try this green tea infused tipple
Cocktail Club: For something out of the ordinary, try this green tea infused tipple

Megan Burns

Real Weddings: Sarah and Karl’s festive celebrations in Co Wicklow
Real Weddings: Sarah and Karl’s festive celebrations in Co Wicklow

Edaein OConnell

Lisa O’Connor talks art, activism, and the magic that happens when the two collide
Lisa O’Connor talks art, activism, and the magic that happens when the two collide

Sarah Gill

Friends as family: How the company we keep can change our lives
Friends as family: How the company we keep can change our lives

Roe McDermott

Poppy O’Toole (aka Poppy Cooks) shares her life in food
Poppy O’Toole (aka Poppy Cooks) shares her life in food

Sarah Gill

My Life in Culture: Director Louisa Connolly-Burnham
My Life in Culture: Director Louisa Connolly-Burnham

Sarah Finnan

The IMAGE Weddings 2025 Ultimate Venue Guide is out now!
The IMAGE Weddings 2025 Ultimate Venue Guide is out now!

Ciara Elliot

How to wrap a cylindrical gift: try this step-by-step guide
How to wrap a cylindrical gift: try this step-by-step guide

Megan Burns

Image / Editorial

The New Barbie Ad Is Inspirational For One Special Reason


By Jeanne Sutton
18th Nov 2015
The New Barbie Ad Is Inspirational For One Special Reason

Barbie gets a consistent bad wrap. Some people lambast her for causing low self-esteem in girls because of her unrealistic body shape. Others find her love for pink encourages young women to associate only stereotypical femininity with being female.

It is only in recent years that Barbie has tried to change her ways. Here’s a recent ad Mattel, the company which creates the doll, released about how her always changing CV encourages young girls to explore their own potential. The video has already racked up 15 million views and is helping the brand re-establish its magic after a few tough economic quarters.

 

Now the brand are going one further, and inviting boys into the empowering dollhouse. The latest Barbie advertisement centres around Moschino Barbie and shows children playing with her – including one very happy boy. Have a watch of the video above and prepare for a goofy grin.