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BUSINESS, MONEY, ADVICE

TikTok ‘Finfluencers’ are changing the way Gen Z manage their money

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by Amanda Cassidy
25th Mar 2023

‘Finfluencers’ are DIY finance influencers helping Gen Z boost their financial literacy. Is this growing cohort changing the way women manage their finances? Amanda Cassidy looks at how money talks in the digital age.

DIY finance influencers, or ‘finfluencers’, are helping Gen Z demystify money. When Erika Kullberg posted that she’d paid off her student debt in just two years, her social media followers immediately wanted to know how. So she turned to TikTok as a way of sharing her approach to personal finance. And people wanted more. She discovered a passion for creating videos with her tips and advice and now boasts over nine million TikTok followers. In...

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