Winners of The Pitch 2024, Platform55: ‘This is a win for all of us trying to juggle everything’
Winners of The Pitch 2024, Platform55: ‘This is a win for all of us trying...

Victoria Stokes

Key take-aways from Slush, the Helsinki tech conference you don’t want to miss
Key take-aways from Slush, the Helsinki tech conference you don’t want to miss

Fiona Alston

We’ve found the perfect gifts for jewellery lovers this Christmas
We’ve found the perfect gifts for jewellery lovers this Christmas

Megan Burns

WIN a Luxury Silk Gift Set worth €120
WIN a Luxury Silk Gift Set worth €120

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Wrapping with a difference: try this fan technique for your Christmas gifts this year
Wrapping with a difference: try this fan technique for your Christmas gifts this year

Megan Burns

Deck the halls: Niamh O’Sullivan on Christmas decor done right
Deck the halls: Niamh O’Sullivan on Christmas decor done right

Sarah Finnan

This modern Wicklow cottage is full of cosy touches and warm furnishings
This modern Wicklow cottage is full of cosy touches and warm furnishings

Sarah Finnan

Page Turners: ‘The Alternatives’ author Caoilinn Hughes
Page Turners: ‘The Alternatives’ author Caoilinn Hughes

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The at-home hair glosses for glass-like shine

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This Glasnevin redbrick home has been extended to create an open, bright space
This Glasnevin redbrick home has been extended to create an open, bright space

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Image / Self / Parenthood
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Social media and motherhood: ‘Depending on the internet rabbit hole, I am not earth mother enough, not city-cool-mother enough. Not mama enough. Not enough.’


by Mairead Heffron
12th Nov 2021

Unsplash

Comparison is the thief of joy, particularly when it comes to the momfluencers that splash across our feeds. But despite knowing how performative they are, why do we continue to punish ourselves?

I’m in bed at 11pm, wide awake, immersed in the Insta-life of a former ballerina-turned- rancher who pirouettes, smiling, through her life as a mom to six children on their farm in Utah. I was sucked in by a reel of Hannah and her stetson-wearing husband dancing in the middle of a country road against a mountainous backdrop and now I’m wondering why I’m not as happy as they appear to be with the rustic...

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