Margaret Young: A week in my wardrobe
Margaret Young: A week in my wardrobe

Sarah Finnan

Tips for becoming an at-home wine expert from a true connoisseur
Tips for becoming an at-home wine expert from a true connoisseur

Sarah Gill

Page Turners: ‘Evenings and Weekends’ author Oisín McKenna
Page Turners: ‘Evenings and Weekends’ author Oisín McKenna

Sarah Gill

In Her Shoes: Fussy Food Plates’ Samantha Forrest on luxurious creams and WhatsApp groups
In Her Shoes: Fussy Food Plates’ Samantha Forrest on luxurious creams and WhatsApp groups

Sarah Finnan

WIN a Rathbornes gift box worth over €300
WIN a Rathbornes gift box worth over €300

Edaein OConnell

Anna Daly: ‘Going freelance was a risk. It’s a scary world without the security of a regular salary!’
Anna Daly: ‘Going freelance was a risk. It’s a scary world without the security of...

Sarah Finnan

Here’s your guide to navigating perimenopause and menopause
Here’s your guide to navigating perimenopause and menopause

IMAGE

Biophilic kitchens: 8 steps to embracing nature indoors
Biophilic kitchens: 8 steps to embracing nature indoors

Kelly Edwards

December Guide: All the best events happening this month
December Guide: All the best events happening this month

Sarah Gill

Myrrh scents to gift and receive this Christmas
Myrrh scents to gift and receive this Christmas

Holly O'Neill

mature fashion
premium
STYLE

2021 has finally seen the rise of the mature fashion icon on a global scale


by Rose Mary Roche
07.10.21

From cover star Iris Apfel at 100 to the return of the supers to Fashion Week runways, it seems the couture industry is finally celebrating the incredible style and spending power of the mature woman. We chat to four very stylish women over 50 about their fashion inspiration

Ageism is one of the last “ism”s to go unchallenged and is widely tolerated, especially in relation to women. For decades, the fashion industry has ignored older women. They were the walking dead as far as brands, designers and magazines were concerned: silent, invisible and side-lined because ageing was seen as a disease. Middle-age was judged to be the end of a woman’s attractiveness so older women dressed to blend in or “disappear”. Now however,...

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