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A stylist’s guide to luxe loungewear for a stylishly cozy winter

A stylist’s guide to luxe loungewear for a stylishly cozy winter


by Sinead Keenan
14th Jan 2025

Loungewear is more than just clothing — it’s an extension of your self-care ritual, writes contributing fashion editor Sinéad Keenan, who guides you through the luxe loungewear that offers the perfect combination of coziness and effortless style.

January is a month of quiet renewal – a time to retreat, reflect, and refresh. After the rush and indulgence of the Christmas holidays, we embrace self-care and recalibration, reverting to healthier routines that soothe the body and mind. As the frosty winds settle in and the days remain draped in a haze of winter grey, this time of year is all about easing into the new year with cozy loungewear that prioritises comfort without compromising on style.

Whether you’re journaling, sipping herbal tea, stretching into a yoga flow, or literally just trying to recover from the holidays with Netflix or a good book, the right loungewear should offer the perfect combination of coziness and effortless style. Here’s how to elevate your downtime wardrobe while staying snug and stylish until the weather thaws and we can embrace the new spring season!

CASHMERE

When the chill is biting, there’s nothing more comforting than sumptuous cashmere that provides the ultimate hug for your skin. This season, the classic cashmere set gets a chic upgrade. Picture slim-fit joggers teamed with an oversized turtleneck, or a belted cashmere cardigan paired with soft leggings.

Neutral tones — think oatmeal, heather grey, and taupe — keep the vibe minimalist yet timeless. Layer with a lightweight wool coat for a quick dash outside, and you’re winter-ready. Uber cool Scandi designer brand Toteme offers this navy cashmere tracksuit and Irish knitwear designer Lucy Nagle has a beautiful collection of loungewear like these three cashmere separates in a soft acorn shade. Marks & Spencer’s Autograph collection and COS also have a wide range of premium cashmere pieces that are sure to keep you feeling luxuriously cozy during the big chill.

VELVET

Nothing says luxury like the sumptuous touch of velvet. From rich deep winter tones like burgundy, forest green and midnight blue, to soft blush pink and taupe shades, velvet is the ultimate fabric in elegant loungewear. Think wide-leg velvet trousers paired with a coordinating oversized shirt or a wrap top cinched with a delicate sash for that effortlessly polished look. Designer nightwear brand Olivia Von Halle’s ocean blue silk velvet pyjamas and these chocolate silk velvet oversized shirt and trousers from Asceno are the epitome of loungewear luxury.

ATHFLOW

The “athflow” trend – a marriage of athleisure and loungewear — is perfect for embracing a self-care mindset. Soft jersey and Lycra-infused pieces are ideal for days when you want to move effortlessly from morning yoga to an afternoon of productivity. Look for neutral tones or monochrome sets to keep the vibe minimalist and harmonious, and add an outdoor layer of a voluminous quilted puffer coat for a cool street-style vibe. While Sweaty Betty and Lululemon have been offering covetable athflow apparel in Ireland for quite a while, American premium athletic retailer Alo — new to Dublin’s Grafton Street — also has a wide range of sporty yet relaxed loungewear and Irish athleisure brand 4th Arq are a go-to for a comfy yet stylish downtime wardrobe.

KNITWEAR

Chunky knit loungewear has never looked so alluring. Cable-knit sweaters with exaggerated sleeves and turtle necks, teamed with matching knit trousers offer a cocoon of warmth. For a playful twist, opt for a cropped knit tank and oversized cardigan duo, paired with high-waisted jersey or linen pants. Textural contrasts, like ribbing or honeycomb stitching, add depth to monochromatic sets, making them feel luxurious rather than laid-back. These knitted loungewear separates from high street favourites H&M and Mango look like the coziest WFH uniform, and this oversized merino wool chunky knit cardigan from Wolf & Badger will add drama to any loungewear look.

SILK

For those moments of indulgence—an evening facial, a home-cooked dinner, or a candlelit bath—silky loungewear lends a hint of glamour. A satin slip dress, layered under a longline pure wool cardigan, is both elegant and comfortable. Similarly, silk-blend pyjama sets with modern piping details or an exotic print like this Olivia Von Halle panther pyjama set, bring a touch of boudoir chic to your nightly wind-down routine. This gorgeous printed silk pyjama set from sustainable Irish brand The Ethical Silk Co. lets you sleep with a clear conscience and these ivory silk pieces from Arket’s loungewear range and these navy piped silk pyjamas from The White Company are the perfect excuse to stay home on a Saturday night.

JERSEY

The humble cotton jersey tracksuit has evolved from its athletic origins into a stylish loungewear staple. Its soft, breathable fabric ensures comfort, while modern cuts and silhouettes make it effortlessly chic and cool. Neutral tones or minimalist details elevate its casual appeal, allowing it to transition seamlessly from a lazy day at home to a quick coffee run. Paired with fresh sneakers or layered with a tailored wool coat, the cotton jersey tracksuit proves that comfort and style can go hand in hand, making it a versatile choice for relaxed yet polished dressing. For the perfect transitional look, layer a cropped sweatshirt over a fitted base layer, then finish with the current on-trend barrel-leg joggers or super wide-leg track pants. Iconic sportswear giants like Nike and Addidas are always on the pulse for sport and street style design but Zara and ASOS can also offer fashion-forward looks. Ganni’s cargo pocket details on this marl grey track top and pants add a cool utility feel to take you from sofa to street.

IRISH DESIGN

It may be apparent from brands previously mentioned like Lucy Nagle, The Ethical Silk Co. and 4th Arq but there is an abundance of Irish brands that design beautiful lounge and sleepwear, offering a distinctive blend of craftsmanship, sustainability and style. Irish designers are renowned for using high-quality, natural fabrics such as pure wool, linen, and cotton, ensuring that loungewear is not only soft and breathable but also built to last. As consumers increasingly prioritise ethical fashion, locally made Irish loungewear offers a sustainable alternative, supporting small businesses and reducing environmental impact. Collections from Avoca, Moon & Mellow, Kindred of Ireland, IrelandsEye and Sinead Keary are on par with premium international designer brands and by removing the shipping miles, it won’t cost the earth, literally.

Loungewear is more than just clothing—it’s an extension of your self-care ritual. The right pieces can help you feel grounded and confident, reminding you to cherish the slower pace of this time of year. Whether you’re journaling your intentions, nourishing your body with wholesome food, or simply enjoying the quiet of a winter morning, loungewear can cocoon you in comfort and inspire your best self.

This winter, loungewear transcends its casual roots to become a true statement of style. Whether you’re WFH, curling up with a good book or hosting a cozy gathering at home, these elevated pieces ensure you’re as stylish as you are snug. Because staying in never looked so good.

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