The 15 best launches to land on the beauty desk in January

Game-changing mascara, natural deodorant that works, smart skincare and hair saviors form the basis of the best products to land on the beauty desk this January.

L’Oréal Paris Elvive Purple Shampoo, €8.95 and Conditioner, €8.95

Banish brassiness, colour correct and neutralise yellow and orange tones in one wash. Think of your blonde hair like white jeans – if you don’t clean them often, prepare for them to get a little grubby. Use L’Oréal Paris Elvive Purple Shampoo and Conditioner once a week to get your blonde looking cool and bright again.

Urban Decay Brow Blade, €21

Urban Decay have introduced a whole menu of new brow products. There’s the Brow Endowed Brow Volumizer, for foolproof fluffiness, the clear Brow Finish Brow Gel, the Double Down Brow brow-duo for super-pigmented fullness, and my favourite, the Brow Blade, for microblade precision that lasts all day. Say goodbye to sparse brows.

Lancome Cafe Bonheur Teint Idole Ultra Wear Blush Stick, €30

A dewy, translucent blush that can be swept on the cheeks without the need for a brush. Bonus points: Lancome’s new spring shades of perfect peach and coral pink suits all skin tones.

MAC Hyper Real Glow Palettes, €42

Available in ‘Get Lit’, for extraterrestrial lavender, champagne and pastel highlights or ‘Shimmy Peach’ for coppery, golden luminosity that looks like post-holiday glow.

Maybelline Snapscara Mascara, €10.95

Mascara formulations have become so intelligent in the last few years that it seems nearly old-fashioned to describe them as being ‘clump-free’ but thanks to Maybelline’s new formulation, it’s truly a thing of the past. Six years of creation brings us Maybelline’s first ever gel-ink formula mascara, which means glide-on volume that never flakes, with a smart, curved brush to boot.

Charlotte Tilbury Magic Cream, €63

Not new in any way, however, if you’ve always wanted to try the much-hyped, cult-favourite Magic Cream of Charlotte Tilbury, it’s now available in 30ml. You really should try it too – it’s soothing, hydrating brightening and calming, and now slightly more affordable at the price of €63. Sadly, this means I can no longer say, “it would want to be magic at that price.”

L’Occitane Intensive Foot Balm, €26

L’Occitane’s new Intensive Foot Balm gives super intense hydration for cracked, itchy heels thanks to the 25% shea butter formula. Massage it into your feet post-shower and pop your socks on before bed to let the moisture really sink in. It also comes in gorgeous art school paint-tube packaging.

No7 The Full 360 Mascara, €13

Root-to-tip volume, length on each individual lash and bright-eyed curl, all in one mascara.

Garnier Ultimate Blends Almond Crush Hair Mask, €7.65

With 98% natural ingredients, nourish your hair without weighing it down with Garnier’s first ever yoghurt mask with coconut oil. If you’re sticking with Veganuary and looking to give your beauty routine a vegan makeover, the Almond Crush range of shampoo, conditioner and mask are 100% vegan and made with organic almond milk and agave sap.

The Inkey List, from  €5.99

If you’re among the skintellectuals who know their niacinamide from their alpha-hydroxy acids, you already know The Inkey List. If you’re among the many who want to learn more about what they’re putting on their face but find overflowing Beauty Halls overwhelming, you need to know The Inkey List. First of all, everything costs between €5.99 and €11.99, because the Inkey List are good guys and they want great skin to be accessible to everyone. You should also know that the 15 products in the range are hero ingredients that directly solve a skincare problem – no trend-pleasing gimmick ingredients to be found. Most importantly, every product clearly states the ingredient, the source, what it does and how to use it. Sounds obvious, but if you’ve seen the overly complicated scientific jargon from brands that release a new product every week, you know it’s not. Finally, the Arnotts Beauty  Hall have added The Inkey List to their already stellar line-up of beauty brands, which made me audibly squeal when I heard the news. Run, don’t walk.

Indeora Deodorant, €19.95

Avoid harmful chemicals in anti-perspirants and switch to something a little more natural. Inderoa is an Irish brand, founded by  Eimear Tully, who found her asthma was being triggered by her anti-perspirant. She spent two years working with her husband to create Inderoa, a magnesium deodorant that lasts three months, is free from aluminium, silicones, synthetic fragrance, baking soda and propellants, and really, really works.

Cerave Eye Repair Cream, €12

A light, hydrating eye cream with hyaluronic acid, glycerin, niacinamide and ceramides, to cure the paper-like skin around tired eyes. If you’re sensitive skinned, you should try the range – it’s dermatologist-developed and  entirely fragrance and paraben free, plus noncomedogenic and allergy tested.

IsaDora Lipstick Perfect Matt and Perfect Moisture Lipsticks, €13.95

IsaDora have given their lipsticks a revamp, with new formula, colours and packaging across their matt and moisture shades. Both formulas are long-lasting, hyperpigmented, creamy and super comfortable.

Kiehl’s Ultra Facial Cream, €17

The number one bestseller for Kiehl’s is better than ever. After 13 years of great success, with one cream being sold every 10 minutes, Kiehl’s have decided to make their entire portfolio, starting with Ultra Facial Cream, paraben-free by the end of 2019. Don’t worry, there’s no compromisation to the original formula –  it’s still as hydrating and comforting as ever. Launching February 28th.

Batiste Hair Benefits Dry Shampoo, €4.99

It’s Batiste as you’ve always loved it, with less guilt and four new variants with styling benefits. The Volume formula boosts your flat, lifeless hair, The Damage Control formula contains keratin to help over-processed, undernourished hair that’s compromised from heat and colour, the De-Frizz formula smooths unruly flyaways and the Hydrate formula gives moisture to dry hair. And to think,  you thought you couldn’t love dry shampoo any more than you already did.