#FollowFriday is a great way of diversifying your Instagram feed based on real recommendations from real people. Here are my must-follow beauty recommendations…
These accounts make my Instagram feed brighter and give me something valuable: new information, in a (mostly) unbiased way.
This is the type of account I check in on every day. I’m beyond obsessed with their beauty imagery, and I love that they don’t do ads or sponsored content ever. Their beauty product reviews are straightforward, you get the info, the price and a rating out of five.
I live in constant envy of the photography on this account. It actually upsets me that I can never and will never take photos like this. When I park my jealousy, I manage to get endless inspiration for beauty content here.
French, beautiful, talented and famous… It’d be easy to hate Violette, but she’s just so bloody lovely to follow. She turned her online presence into a position as – wait for it – Estée Lauder Global Beauty Director. I can’t cope. Her lipstick inspo is the thing to tune immediately in to.
This is more than beauty – it’s art. I’m constantly sharing and in awe of Bea Sweet and her talents. There’s endless eye candy to be found on this account. I adore anything neon, so I love this particular look.
Read more: The beauty models to follow on Instagram
Read more: The beauty photographers you need to follow on Instagram
Read more: Six beauty Instagram accounts the pros follow (and why you should too)
Photo from @sortofobsessed on Instagram