Holly White’s day in beauty: ‘Most mornings I wake up at 6.30 and throw on my yoga gear’

“Moving all my cosmetics to cruelty free took a little while. To be honest I think a lot of people don’t like to even contemplate animal testing so it’s easier to turn a blind eye, but it’s a sad reality. I firmly believe the loudest voice you will ever have is how and where you spend your money. I have found a cruelty free alternative for every single product and will never support any company that tortures animals for cosmetics.”

“Find some YouTubers you love and just watch what they do. I didn’t get into make up really until I turned 30 and started working in TV. I didn’t understand how to apply things but now I love it. Lisa Eldridge, Into The Gloss, Ruth Crilly and Sali Hughes are all bookmarked.”

“I am really loving the Natulique organic hair care products. When I went vegan the last thing I was able to change was hair colour and their’s is by far the best when it comes to natural, non-toxic lasting colour. I go to the team in Davey Davey about every six weeks for colour and it’s so good. I maintain it at home with the Natulique products. I also really like Aveda. For me it’s not just about the efficacy of a product I care about their sustainability policy, ingredients sourcing and ideally that the packaging is recyclable or recycled.”

“Build a good relationship with a salon and find somewhere you can talk easily. I used to go to places that might have been considered very cool but often felt intimidated into cutting more of my hair than I wanted and now I realise that while maintaining and literally dusting long hair is possibly a little boring for a hairdresser – your happiness as a customer is most important.”