Ready to take the platinum plunge? This purple shampoo is your new BFF

Platinum blonde looks set to be a key hair trend for spring 2020, but with excessive hair dye comes excessive damage. Lessen the load with JOICO’s latest addition to its Blonde Life range. 

There’s no doubt that platinum hair is a strong trend for 2020.

Just this week alone, we’ve seen stars like Olivia Colman, Cynthia Erivo and Khloe Kardashian rock a powerfully chic blonde ‘do on the red carpet.

With spring around the corner, it’s inevitable most of us will attempt a style revamp of some sort. If you’re thinking about going full platinum, there are a few things to consider.

 

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Oscars 2020

A post shared by Olivia Colman (@itsoliviacolman) on Feb 9, 2020 at 5:22pm PST

 

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Mummy I made it. We are at the Oscars @theacademy Little brown girl in white made by @versace custom. On the red carpet last in jewels by @piaget on fingers caressed by @ohriginails who loved me enough to fly in. Blessed by the one I love and the glamily of beautiful black men @jasonbolden @coree.moreno @terrellmullin !! Win or lose this girl is happy, shiny and beautifully black. You, little black girl, I love you, you deserve to sparkle, you deserve big moments, you deserve to be in the center, you deserve the world and I can’t wait to see you take it all. Photo by the wonderful @blaircaldwell

A post shared by cynthiaerivo (@cynthiaerivo) on Feb 9, 2020 at 6:36pm PST

 

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Honey! I’m home! Beat: @styledbyhrush Hair: @cesar4styles

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Any hairdresser will tell you that bleach can damage your hair by weakening it at the root.

But there are a few ways to ensure minimum damage is caused to your tresses when you take the platinum plunge.

JOICO’s latest addition to its Blonde Life range promises to be a blonde girl’s new BFF.

The Blonde Life Violet Shampoo instantly cools brassy tones and brightens cool blonde hair, restoring it back to your salon-worthy condition. Any blonde knows that colouring your hair can cause dryness, so Blonde Life Violet Shampoo helps maintain healthy-looking hair by nourishing and protecting.

Its arginine ingredient, a naturally occurring amino acid, is crucial to hair’s strength and helps rebuild it from the inside out.

The shampoo also contains monoï oil, a rare, exotic blend of coconut oil and Tahitian gardenia flower. This can help fight frizz and boost shine while also helping to protect hair from environmental damage.

Tamanu oil, a rich, Southeast Asian UV-absorber packed with fortifying omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.

 

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?Christmas Eve Details?

A post shared by Khloé (@khloekardashian) on Dec 27, 2019 at 10:47am PST

And JOICO has added its own smart-release technology, a liposome delivery system that packs a punch by continuously releasing rosehip oil, arginine and keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

JOICO recommends using two to three times a week for best results, followed by the Blonde Life Violet Conditioner. You’ll soon be giving Khloe Kardashian a run for her money.

For more information on this must-have shampoo and conditioner, click here.