IMAGE Business Club members on the small habits that have improved their productivity
IMAGE Business Club members on the small habits that have improved their productivity

Sarah Finnan

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Tried & Tested: IMAGE staff shares their favourite hydration hero

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Weekend Guide: 9 of the best events happening across Ireland

Sarah Gill

Co-founder of the Hygiene Hub Ciára Dalton: ‘I wanted to make a tangible difference’
Co-founder of the Hygiene Hub Ciára Dalton: ‘I wanted to make a tangible difference’

Sarah Finnan

Winter wreaths you can use year after year
Winter wreaths you can use year after year

Megan Burns

There’s a new hydration mist on the market, and it didn’t come to play
There’s a new hydration mist on the market, and it didn’t come to play

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Long live Irish shopping: inside Irish boutiques
Long live Irish shopping: inside Irish boutiques

Sarah Finnan

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Dr Caroline West’s guide to talking to your teenagers about consent

Megan Burns

This Art Deco Donnybrook house has been adapted for multi-generational living
This Art Deco Donnybrook house has been adapted for multi-generational living

Megan Burns

Havana Boutique owner Nikki Creedon on subversive monochrome
Havana Boutique owner Nikki Creedon on subversive monochrome

Suzie Coen

Beyoncé’s new album has us dressing like cowboys (again)

Beyoncé’s new album has us dressing like cowboys (again)


by Sarah Finnan
15th Apr 2024

If Beyoncé makes a country album, then we're listening to country music. If she's wearing leather chaps and fringed jackets, then we are too. Here's everything you need to get involved in country core, fashion's latest obsession.

Over the past few years, we’ve seen country western fashion motifs make their way back into the mainstream.  Sub-categorised under many different umbrellas – from denim to fringing, suede to waistcoats – everyone from supermodel Bella Hadid to king of my heart Harry Styles has embraced the trend, though it’s  Beyoncé and her new KNTRY album who has really driven interest in the last few months.

As Harper’s Bazaar so rightly pointed out, fashion’s obsession with cowboy-adjacent aesthetics is far from new, but things have certainly reached a fever pitch as of late. According to @databutmakeitfashion, an Instagram account set on revealing what the stats can tell us about our style choices, searches for “denim on denim” are also up 14% courtesy of Bey’s “Levii’s Jeans” song with Post Malone. Artists like Dolly Parton, Shania Twain and Taylor Swift have also done much to glamourise the trend, proving that cowboy core is, in fact, for everyone.

With that in mind, we’ve rounded up some of our favourite country western-inspired pieces below.

Feature imagery sourced via @beyonce.  We may earn a commission if you shop through an affiliate link on our site.

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