IMAGE Business Club members on the small habits that have improved their productivity
IMAGE Business Club members on the small habits that have improved their productivity

Sarah Finnan

Tried & Tested: IMAGE staff shares their favourite hydration hero
Tried & Tested: IMAGE staff shares their favourite hydration hero

IMAGE

Weekend Guide: 9 of the best events happening across Ireland
Weekend Guide: 9 of the best events happening across Ireland

Sarah Gill

Co-founder of the Hygiene Hub Ciára Dalton: ‘I wanted to make a tangible difference’
Co-founder of the Hygiene Hub Ciára Dalton: ‘I wanted to make a tangible difference’

Sarah Finnan

Winter wreaths you can use year after year
Winter wreaths you can use year after year

Megan Burns

There’s a new hydration mist on the market, and it didn’t come to play
There’s a new hydration mist on the market, and it didn’t come to play

IMAGE

Long live Irish shopping: inside Irish boutiques
Long live Irish shopping: inside Irish boutiques

Sarah Finnan

Dr Caroline West’s guide to talking to your teenagers about consent
Dr Caroline West’s guide to talking to your teenagers about consent

Megan Burns

This Art Deco Donnybrook house has been adapted for multi-generational living
This Art Deco Donnybrook house has been adapted for multi-generational living

Megan Burns

Havana Boutique owner Nikki Creedon on subversive monochrome
Havana Boutique owner Nikki Creedon on subversive monochrome

Suzie Coen

Bow-mance: Embracing fashion’s continued love affair with bows

Bow-mance: Embracing fashion’s continued love affair with bows


by Sarah Finnan
21st Apr 2024

A staple of the coquette aesthetic, bows embody the playful, flirtatious, often whimsical, side of fashion.

According to Pinterest Predicts, bow stacking will continue its reign this year with searches for “bow aesthetic” up 55%.

 

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A post shared by Zo&Co (@zoandcojewellery_)

Even the design world has been loving this trend with everyone from Prada to our own Simone Rocha incorporating the underrated accessory into their catwalk looks. At Christmas time, it was all about oversized hair bows while during Copenhagen and London Fashion Weeks, the style set extended their use and added bows to clothing, shoes and accessories. 

Infusing outfits with a touch of femininity and whimsy, they offer endless possibilities for personal expression. Shop our bow edit below. 

Feature image via @marieanna_cfr. We may earn a commission if you shop through an affiliate link on our site. This article was originally published in February 2024.

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