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Fresh off the back of the Brock collection collaboration, H&M have announced a new exciting designer partnership, this time with Tokyo cult brand Toga.
Founded by Yasuko Furuta in 1997, Toga create genderless pieces full of personality, with contemporary takes on timeless classics and avant-garde tailoring. The H&M collection, available worldwide from September 2, will be a reimagining of Toga’s archival hits for men and women.
“Yasuko Furuta has built her brand on playful but cool pieces that explore sensuality in unusual ways, and this collection is true to her founding mission of exploring new ideas that become future standards,” says H&M.
“Toga favourites: hybridised trench coats, deconstructed striped shirts, plissé skirts, dresses with clever cut-outs, and tailoring, are all at play in the Toga Archives x H&M collection. For women, classic tailoring in navy, grey and black feature dashes of eccentricity, such as bead-embellished pockets or silk scarf cape detailing, meanwhile dresses and skirts in bold floral and gingham prints pair cleverly with deconstructed knitwear. For men, eye-catching scarf prints appear in reversible bomber jackets, on loungewear and on a hybridised trench coat, alongside reworked jumpers and shirts.”
For now, here’s a glimpse of what’s to come and we’ll update you when we know more.
The Toga Archives collection will be available in stores and online from September 2.
Photography by H&M.