LONDON, UNITED KINGDOM - DECEMBER 05: Alexa Chung seen at The Fashion Awards 2016 held at Royal Albert Hall on December 05, 2016 in London, England.
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NEW YORK, NY - DECEMBER 12: Alexa Chung is seen in the East Village on December 12, 2016 in New York City. (Photo by Alo Ceballos/GC Images)
NEW YORK, NY - FEBRUARY 09: Alexa Chung attends the Noon by Noor show during February 2017 New York Fashion Week: The Shows at Gallery 3, Skylight Clarkson Sq on February 9, 2017 in New York City. (Photo by Michael Stewart/WireImage)more
NEW YORK, NY - SEPTEMBER 12: Alexa Chung seen in the streets of New York during the New York Fashion Week on September 12, 2016 in New York City. (Photo by Timur Emek/Getty Images)
MILAN, ITALY - FEBRUARY 23: Alexa Chung in Prada while attending Prada Donna Fall/Winter 2017 Fashion Show during Milan Fashion Week on February 23rd, 2017 in Milan, Italy. (Photo by Jacopo Raule/Getty Images for Prada)more
NEW YORK, NY - MARCH 20: Alexa Chung is seen on March 20, 2017 in New York City. (Photo by Team GT/GC Images)
LONDON, ENGLAND - MARCH 28: Alexa Chung attends the Portrait Gala 2017 at the National Portrait Gallery on March 28, 2017 in London, England. (Photo by Karwai Tang/WireImage)
LOS ANGELES, CA - APRIL 19: Alexa Chung is seen at LAX on April 19, 2017 in Los Angeles, California. (Photo by starzfly/Bauer-Griffin/GC Images)
NEW YORK, NY - MAY 01: Alexa Chung is seen on May 01, 2017 in New York City. (Photo by Gardiner Anderson/Bauer-Griffin/GC Images)
<> on May 1, 2017 in New York City.
NEW YORK, NY - MAY 08: Alexa Chung is seen in the East Village on May 8, 2017 in New York City. (Photo by Alo Ceballos/GC Images)
The inaugural collection from Alexa Chung – the first solo design project for the model – is due to be released this coming May 30th.
In a short video on her Instagram this week, Chung announced the logo of her eponymous label, Alexachung, ahead of the brand’s launch later this month in a short film.
Titled Dressage,?the preview short film shows an immaculately’dressed Chung in luxury riding gear, giving a nod to the uniform British style we’re so used to seeing her in.
“It is a tongue-in-cheek celebration of the dedication, precision, skill and determination needed to develop and create something aesthetically pleasing,” explained Chung to Vogue Magazine. “Coupled with the feeling that you could spend endless amounts of time trying to create something that means a lot to you, hoping that some might appreciate it. Beauty is in the eye of the beholder. I guess it’s supposed to be funny.”
To celebrate the launch of the collection, Chung called on long-time friend?Pixie Geldof to model the collection?exclusively for the June issue of Vogue Magazine.
The last time we witnessed Chung flex her creative fashion muscles was the successful Archive By Alexa campaign for Marks & Spencer, which undoubtedly helped launch her from model to designer. Knowing Alexa (We’re on a first-name basis), everything’she touches turns to gold and we’ve no doubt that this collection will differ.
You’ll have to sit still until the label officially launches at the end of the month, but in the meantime take a browse through our gallery some of Alexa’s best fashion moments.