Cocktail Club: Impress your guests with this sophisticated, smooth, chocolatey concoction
Cocktail Club: Impress your guests with this sophisticated, smooth, chocolatey concoction

Megan Burns

Irish Roots, Global Opportunities: How to successfully scale your business overseas
Irish Roots, Global Opportunities: How to successfully scale your business overseas

Lizzie Gore-Grimes

Real Weddings: Holly and Stephen’s dreamy Manhattan wedding
Real Weddings: Holly and Stephen’s dreamy Manhattan wedding

Shayna Sappington

How this clinic is transforming women’s skin this Black Friday
How this clinic is transforming women’s skin this Black Friday

IMAGE

Give the gift of luxury this Christmas with a sparkling diamond touch
Give the gift of luxury this Christmas with a sparkling diamond touch

Edaein OConnell

Feel like you can’t get ahead of your finances? It may be time for a financial review
Feel like you can’t get ahead of your finances? It may be time for a...

IMAGE

The College Green Hotel review: A 5-star stay in the heart of the city
The College Green Hotel review: A 5-star stay in the heart of the city

Sarah Gill

Join our community for a complimentary Rhythm Ride class
Join our community for a complimentary Rhythm Ride class

IMAGE

Win a €500 gift voucher to use towards training with Image Skillnet
Win a €500 gift voucher to use towards training with Image Skillnet

IMAGE

MUA Lauren Egerton’s five top tips to do your make-up like a pro
MUA Lauren Egerton’s five top tips to do your make-up like a pro

Melanie Morris

Image / Fashion

Burberry, H&M, Zara among fashion brands helping to combat global ‘plastic crisis’


By Jennifer McShane
31st Oct 2018
Burberry, H&M, Zara among fashion brands helping to combat global ‘plastic crisis’

With more awareness than ever before about the real impact of sustainability in the fashion industry and beyond, it’s no longer sufficient to just talk of ‘going green’ for the greater good of the environment; we need to be seeing real, tangible action and effort.

Cutting down on our excessive plastic use is one way to start; the world’s plastic crisis is continuing to worsen so much that the UNEP estimates if current pollution rates continue, oceans will have more plastic than fish by the year 2050. It’s a growing danger, and we must act now if we’re to stop it.

Many look to the fashion and beauty industries, in particular, to lead and influence, such is the power they have, but more and more brands are starting to get involved in plastics reduction for the greater good.

This week, 250 brands across an array of industries are also pledging to address the plastic crisis by signing the New Plastics Economy Global Commitment.

The New Plastics Economy Global Commitment seeks to amend the plastic crisis in three major ways:

  1. Eliminate problematic or unnecessary plastic packaging and move from single-use to reuse packaging models
  2. Innovate to ensure 100 per cent of plastic packaging can be easily and safely reused, recycled, or composted by 2025
  3. Circulate the plastic produced, by significantly increasing the amounts of plastics reused or recycled and made into new packaging or products

The New Plastics Economy Global Commitment aims to minimise plastic pollution through several initiatives across the globe. Burberry, L’Oreal, Stella McCartney, H&M, Inditex (which owns Zara), and Unilever (which owns Dove) are amongst the top fashion and beauty companies who have committed to the initiative, thus far.

All companies that are part of the commitment will be required to publicly disclose progress in cutting back plastic consumption through the above initiatives every year, so here’s hoping it’s like a plastic-reduction domino-effect, in where one vastly reduces, the others follow…