Cillian Murphy’s book about empathy is essential reading for everyone
Cillian Murphy’s book about empathy is essential reading for everyone

Sarah Gill

‘Compelling storytelling and myth-making are what make a brand last’
‘Compelling storytelling and myth-making are what make a brand last’

Sarah Finnan

From Delhi to Dublin: Shreya Aggarwal’s inspiring career in data analytics
From Delhi to Dublin: Shreya Aggarwal’s inspiring career in data analytics

Leonie Corcoran

This dreamy East Cork period home is on the market for €775,000
This dreamy East Cork period home is on the market for €775,000

Megan Burns

My Life in Culture: Artist Brian Maguire
My Life in Culture: Artist Brian Maguire

Sarah Finnan

Inside the incredible shipping container house in Ringsend
Inside the incredible shipping container house in Ringsend

IMAGE Interiors & Living

No pumpkins in sight: how the Irish celebrated Samhain long before Halloween
No pumpkins in sight: how the Irish celebrated Samhain long before Halloween

Erin Lindsay

‘My experience as an Olympian has taught me how to sacrifice short-term fun for long-term fulfilment’
‘My experience as an Olympian has taught me how to sacrifice short-term fun for long-term...

IMAGE

A seafront Skerries home has been given a luxe update with rich colours and hotel-inspired details
A seafront Skerries home has been given a luxe update with rich colours and hotel-inspired...

Megan Burns

Every entrepreneur has a lightbulb moment . . .
Every entrepreneur has a lightbulb moment . . .

Leonie Corcoran

Image / Fashion

Four body-positive lingerie brands you need on your radar


By Ellen Bird
06th Feb 2019
Four body-positive lingerie brands you need on your radar

Lingerie was designed to be hidden under layers, but delicate intimates can still make us feel great about ourselves. Lingerie doesn’t have to be sexy to be beautiful, but can be comfortable and flattering, whatever your shape and size.

Many lingerie brands advertise fabulously tall, model-thin bodies, which isn’t realistic. But there’s a plethora of other labels working diligently to overrule stereotypes; promoting bodies of all shapes, colours, and sizes. If you’re looking for something special for your underwear drawer, these are the body-positive brands shaking-up the industry, gracefully.

Aerie

Lace racerback bralette, €21.86 at aerie.com

American label Aerie is now shipping to Ireland, hooray! For SS19, the brand released its #AerieREAL Role Model™ campaign, strengthening its commitment to body positivity. The women featured will promote real conversations around body confidence by sharing their own stories. The brand’s super cute bralettes come in sizes ranging from XXS to XXL, with D and DD cups too.

Lonely

Lulu French underwire bra in ochre, €66.43; brief, €36.24 at lonelylabel.com

The goal of this New Zealand based lingerie company is to encourage freedom of expression. The brand elegantly abandons traditional marketing through the Lonely Girls Project. This project is an online journal featuring candid portraits of inspiring women in their own spaces wearing Lonely, their way.

Savage X Fenty, Lingerie by Rihanna

Embroidered lace bra, €59.29; high leg lace thong, €18.91 at savagex.com

Queen Rihanna shut down NYFW last year with an incredibly inspiring show. Not only praised for her inclusivity, Rihanna brought a seriously chic line of intimates for a consumer of all shapes and sizes.

Impish Lee

Customise yours at impishlee.com

Impish Lee is a customisable lingerie house that has a flexible design tool where you can adjust the bust, waist and hips to suit your own body, which makes the process super convenient and accessible for everyone.