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The new collection drops on December 1
As one of the high street’s most prestigious sustainability-focused collections, H&M’s Conscious Collections have a lot to live up to. Previous seasons have seen the Scandi high street store dabble in vibrant summer hues, warm winter tailoring and dynamic silhouettes – almost all in sustainably sourced materials – and for their AW20 collection, they have truly outdone themselves.
H&M’s AW20 Conscious collection is an ode to glamour – something we’ve all been missing in our time spent in tracksuit bottoms and old jumpers. From colour palette to the mix and match of sumptuous textures, H&M again convinces us of the benefits of indulging in fashion, indulging in what makes us feel like we can take on the world (even if we have to wait a few months).
Opulent floor-length gowns; swatches of taffeta to wrap yourself in (instead of the fleecy blanket on the couch); inspired, multi-functional accessories to achieve a different look with each wear. This is dressing up at its most luxurious, its most spirited. It’s about having fun with fashion, at a time when it has been largely reduced to its base practicality. This collection rails against that notion, and it’s certainly welcomed – by myself, and, I suspect, many others.
And of course, as it is a Conscious collection, the line focuses on creating this mood with sustainability in mind. H&M itself bills it as “creating beauty from waste” – almost every piece in both the women’s and men’s collection is crafted from a material that would have otherwise gone to waste. H&M are using a brand new process, launching with this collection, called Agraloop Hemp Biofibre, which converts food crop waste into a new natural fibre – in this case, oil-seed hemp. Whether its recycled cotton and polyester, down to the prints themselves, inspired by ageing wallpaper, the entire collection holds making the old into new in mind.
The H&M AW20 Conscious Collection drops online on December 1st, and we’re already mentally adding it to our baskets.
Jacket and brooch, €119
Cropped silk-blend blazer, €99.99
Lyocell-blend blouse, €69.99
Jacquard-patterned shirt, €79.99
Tailored silk-blend trousers, €99.99
Jacquard-patterned trousers, €99.99
Fabric flower-covered dress, €249
Patterned wrap dress, €129
Draped one-shoulder dress, €79.99
Lyocell-blend dress, €119
Off-the-shoulder dress, €159
Tulle dress, €219
Short velvet dress, €99.99
Cropped silk-blend bolero top, €99.99
Jacquard-patterned top, €119
Sequined bustier, €99.99
Flower-brooch T-shirt, €34.99
Multifunctional boots, €119
Sunglasses, €39.99
Short necklace, €27.99
Rose-shaped shoe clips, €22.99
Multifunctional earrings, €27.99
Linked-ring necklace, €39.99
Rhinestone-detail necklace, €59.99
Linked-ring clip earrings, €27.99
Multifunctional clip earrings, €22.99
Multifunctional waist belt, €49.99
Chain-link shoe clips, €22.99