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02nd May 2018
These days Instagram is everything: from providing our mid-morning coffee entertainment, fulfilling our design inspirations, discovering new interests, finding new recipes, and of course, shopping.
Mobile technology has drastically altered the way we shop. We can sit down to dinner while browsing through our favourite high-street shops and luxury boutique stores, satisfy our late-night shopping cravings from the comfort of our beds, and even virtually stand in a queue while waiting for the next ‘it’ thing to drop. As a retailer, Instagram goes one step further by giving us infinite outfit combinations from the smallest street-corner indie shops to global fashion conglomerates; creating dedicated online communities of fashion followers looking to recreate perfect Insta-worthy, white-washed, plush photos for their own feeds. Here, nothing is off limits which is one of the reasons why Instagram has the potential to outrun popular sites like Asos and Net-a-porter. There’s no right or wrong style, trend or colour combination, and a bountiful supply of inspiration that is inevitable to make you want to step outside of your comfort zone. With the quick search of a simple hashtag (#shirtdress, #loafers, #statementearrings), and the help of battle-ready fashion stylists, insiders and bloggers, it’s like having your own personal shopping assistant right in the palm of your hand. The only thing more satisfying than this is finding out the pieces you want are all from the high-street…
Here are our nine favourite affordable buys of the week, straight from the feed.
1. An updated denim shirt for spring
Buy it now, €69 at &OtherStories
2. A light spring trench
Buy it now, €79.95 at mango.com
3.Updated stripes
Buy it now, €22.12 at asos.com
4.Cat-eye specs
Buy them here, €15 at omdivaboutique.com
5.Flowy, spring-filled co-ords
Buy it now, €50 at monki.com
6.A pink double-breasted style blazer
Buy it now, €90 at Riverisland.com
7.The midi skirt
Buy it now, €59.95 at zara.com
8.The net bag
Buy it now, €12.95 at mango.com
9.Layer it up
Buy it now, €129 at nalinstudios.com
While you’re here, have you listened to our new podcast The Spill? This week’s episode kicks off with an examination of Janelle Monaé’s PYNK, which features her and her fellow dancers in opulent pink vagina trousers. Sophie and Rhona go on to discuss if people are treated differently because of their level of beauty and finish by helping a reader who can’t stop fantasising about women.