GAFF Shop: The new online marketplace for chic, sustainable secondhand homewares

Looking for gorgeous secondhand furniture online but don’t want to spend hours sifting through junk? GAFF Shop does all the heavy lifting for you.

If you follow Jo Linehan or Caroline Foran on social media, you probably know that their latest interiors venture, GAFF Shop, is launching today. We caught up with the two former-IMAGE staffers to find out exactly what the online shop is all about.

With a focus on sustainability and quality, GAFF Shop brings beautiful, pre-loved homewares from sellers around Ireland to design-minded shoppers on a gorgeously curated page, with every item hand-selected by Jo and Caroline. 

Wanting to create a more sustainable approach to interiors in Ireland, the duo knew there are already sites out there that sell second-hand furniture but felt it too much time to sift through pages of jumbled-up tat to find the one piece worth buying. What GAFF Shop adds is an element of refinement with the GAFF team doing all the work for you, selecting only the most covetable pieces for their customers.

GAFF duo Caroline Foran and Jo Linehan

“The re-sale economy is working brilliantly for clothing with the likes of Siopaella and Vestiaire Collective going from strength to strength,” explains Jo, “so why not do the same for interiors here in Ireland?”

It’s been two years in the making, refining and reworking every detail to ensure that GAFF Shop reflects the GAFF brand. “We are looking for pieces that wouldn’t look out of place on the GAFF Instagram page… trend-driven, colourful, covetable homewares.”

The result is a refined and tasteful edit of homewares, everything from headboards and armchairs to rugs and lamps. Each one is marked with a price, location and condition so you know exactly what you’re getting. Anyone can buy from the site and sellers can create an account and submit items for sale. From there, the Gaff duo will ensure it reaches their standard before it appears on the site. GAFF takes no commission and how you want to pay it up to you. “We want you to be able to log on for a browse and know you’re going to have a selection of gorgeous pieces to choose from,” says Jo, “no filler, just beautiful and unique pre-loved home accessories.”

As well as being both kind to the environment and on your wallet, GAFF Shop takes out a lot of the anxiety of buying secondhand items online. As Jo points out, “investing in pre-loved can feel like a departure from your normal shopping experience – there’s a degree of trust involved” between the seller and the buyer.

However, with GAFF Shop, there’s more flexibility and the clean, visual nature of the shop makes the quality and condition of the items clear. Jo also suggests that if you’re feeling nervous about buying, “you’re arranging delivery or collection, so why not ask the seller to meet in person so you can view the item before you do the deal?”.

Caroline and Jo understand that GAFF Shop is definitely a new way of shopping, but also note that it lets you reap the rewards of finding a unique piece at a great price – and who doesn’t love that?!

The GAFF Shop launches today and Caroline and Jo will be on @gaffinteriors Instagram Live from 1pm to answer all your questions.

Featured image via GAFF Interiors on Instagram

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