30th Mar 2021
Creating a lipstick that is powerfully bright, long-lasting, intensely shiny and highly moisturising is no mean feat.
In a new video from Chanel, actress and model (and Chanel ambassador) Lily-Rose Depp took a trip to the Chanel make-up laboratories to witness the creation of Rouge Coco Bloom, a new lipstick line launching April 1.
In one swipe, Rouge Coco Bloom gives fully pigmented lips that last, thanks to a powerful combination of concentrated micronized pigments that moisturise, and micro-droplets of oil that open on the lips for mega-watt shine. Coming in 20 bold and bright shades, the plumping and moisturising lipstick lasts for eight hours, which, as Lily-Rose Depp learns, is no small task.
“It took over 140 attempts to create an intense, long-lasting shiny lipstick,” says a Chanel make-up scientist. “We’ve created an infinite variety of shades unique to Chanel.”
Using a combination of pigments, mother-of-pearl powders, a white base of wax and Chanel’s moisturising Hydraboost formula, witness the creation of a Chanel lipstick from powder to melted texture, right as it gets poured into the bullet packaging.
Go behind-the-scenes with Lily-Rose Depp at Chanel make-up laboratories to see how Rouge Coco Bloom lipstick is created in the video below.
Photography by Chanel.