Ireland’s top stylists share their style secrets

Fashion do’s and don’ts

Do invest in things that bring you joy – feel good, look good. Don’t buy sequins just for a party; find pre-loved; sequins are a disaster for the environment. – Jennie McGinn

Do invest in quality basics that can be mixed and matched. A well-curated wardrobe of timeless pieces like crisp white shirts, well-fitting trousers, and versatile knitwear will serve you well for years to come and form the foundation of a stylish and adaptable wardrobe. Don’t be afraid to experiment with your style and step outside your comfort zone. Fashion is a form of self-expression, so have fun with it, try new things, and don’t be afraid to express your personality through your clothes. Sometimes the most unexpected combinations create the most striking looks! – Kwanele Nomoyi

If it’s not dramatic or inappropriate for the setting, I’m not wearing it. It’s always better to be overdressed than underdressed. – Anne O’Shea

Do shop preloved, it‘s like treasure hunting—you’re searching for unique, timeless pieces that everyone else missed. My biggest tip? Look beyond trends. Preloved shopping is where you find pieces with character—things that stand out because of their craftsmanship or story. Always check the quality: intact seams, smooth zippers, and materials that will stand the test of time. Oh, and haggle kindly; it’s part of the charm! – Zeda

Styling secrets

Pay attention to the details. It’s often the small things that make a big difference. A well-chosen accessory, like a statement watch or a unique piece of jewellery, a perfectly tailored fit that flatters your body shape or a distinctive detail like a contrasting collar or interesting buttons can elevate your entire look and make you stand out from the crowd. These subtle touches show that you’ve put thought and effort into your style. – Kwanele Nomoyi

Shoes shouldn’t match your bag; they both just need to match your outfit. – Anne O’Shea

My style secret is to dress for yourself and when you look in the mirror, if you are like ‘damn, I look good’ then that outfit is the one! You will exude this confidence and even if people try to make fun of what you’re wearing you will realise it’s definitely coming from a place of jealousy because you do in fact look great! So dress for yourself. – Lawson Mpame

If it doesn’t spark joy and confidence, it’s not coming home with me. Clothes are your armour for the world, so why settle for something that doesn’t make you feel unstoppable? My closet isn’t about numbers; it’s about pieces that have stories and personality. Whether it’s a thrifted jacket or a splurge-worthy pair of boots, it has to feel like me. – Zeda

One item that defines a look

A statement jacket. Whether it’s a classic leather biker jacket for an edgy vibe, a perfectly tailored blazer for a touch of sophistication or a bold printed bomber jacket to inject some personality, a statement jacket can instantly transform your outfit and give it a focal point. It’s a versatile piece that can be dressed up or down and adds a layer of confidence and style. – Kwanele Nomoyi

I think one item that defines a look for me is the shoe. I often create my looks from the shoe up. I rarely start from the top, to be honest. Get your shoes right and the rest will fall into place quite easily! – Lawson Mpame