Photo by Max Cisotti/Dave Benett
Irish Design Spotlight: Demi Colton O’Shea
The first Irish student to graduate from the Jimmy Choo Academy in London, Dubliner Demi O'Shea debuted her eponymous collection at an intimate show at Boston Manor House last weekend. One of four designers to showcase her work, her first collection specialises in bespoke garments and unique items using 3D printing technology and ethical crafting.
Tell us about you and your collection
I am from Dublin, I started fashion in Colásite Dhúlaigh five years ago before coming to London to join the Jimmy Choo Academy. Through my time at JCA, I have started my brand, Demi O’Shea and I’m excited to officially present my first collection.
Throughout my collection, my designs have been inspired by mental health themes, while also promoting emotional wellbeing through fashion. I have sourced premium fabrics that utilise high-quality materials such as cotton twill, neoprene, cotton satin and geodine for comfort and durability. While designing my collection, I used a vibrant colour palette featuring bold hues such as royal blue, fiery red, bright whites and hints of pink to give it a lively aesthetic.
I have 3D-printed accessories that are made from PLA filament in white, royal blue, and red, enhancing each outfit’s uniqueness. My collection has a sustainable focus and emphasises eco-friendly practices and biodegradable materials, aligning with my brand’s commitment to environmental responsibility.
What is your mission?
My mission is to empower individuals by promoting well-being and mental health through personalised, bespoke garments and innovative accessories, fostering a unique and meaningful connection with each client.
Did you always know you wanted to be a designer?
Yes, I’ve known I wanted to design ever since I was a child. My grandparents gifted me paper dolls and I didn’t like the clothing in the packets so I was inspired to create my own.
What kind of pieces do you specialise in?
I specialise in bespoke fashion apparel and accessories. I design everything with a focus on personalisation, high-quality fabrics, and sustainable practices.
Best business advice you’ve gotten
The best business advice I’ve received is to always prioritise customers’ needs and values and ensure that each product and service is tailored to provide exceptional quality and personalised experiences. Also, to stick by my commitment to being a sustainable and ethical brand and to not be swayed.
Favourite fashion/design accounts you follow
Right now, I am obsessed with Balenciaga because it’s unpredictable from season to season.
Best fashion purchase
My vintage 90s Chanel sunglasses! I absolutely love them and wear them almost every day.
Other Irish brands you love
There are so many Irish brands that I love; Claire Garvey, Hope Macauley, and Joanne Hynes are some of my personal favourites.
Most useful learning since joining the Jimmy Choo Academy in London
The most useful thing I’ve learned has been the business side of fashion. Learning how to create a business and financial plan has been invaluable in launching my brand.
Proudest moment so far
Teaching myself 3D software and using it to create new ideas – watching my designs come alive has been so rewarding.
I want my creations to be remembered for… their innovative fusion of fashion and mental wellbeing, exceptional quality, personalised craftsmanship, and strong commitment to sustainability and ethical practices.
If I could have anyone wear my designs it would be… the dream would be to have Nicola Coughlan and Saoirse Ronan wearing my designs.
Feature image by Max Cisotti/Dave Benett. Imagery provided by In-Addition.
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