Fresh from showcasing their autumn/winter collection at Copenhagen Fashion Week, creative forces of Rotate, Jeanette Madsen and Thora Valdimars take Corina Gaffey inside the collection's evolution, their design process and favourite fashion week moments.
Can you share any standout pieces or themes from the AW25 collection?
Jeanette: This AW25 collection is all about drama and extravagance – think big scarves, flowy silk dresses that delicately fall off your shoulder, and bold coats. It’s all about having those standout pieces that make you feel amazing just by wearing them.
Thora: We’ve also added leather and silky velvet this season, which are new materials for us. They really capture the vibe of the Rotate woman – bold, confident, and ready to make a statement.
How does this collection reflect the evolution of the Rotate brand?
Thora: People will see it in the materials. We’ve started working with more luxurious fabrics, which brings a whole new depth to the designs.
What emotions or reactions do you hope to evoke with this collection?
Jeanette: We want people to feel like they want to wear the pieces right away after they see them on the runway. The styling is toned down to achieve that effortless but elegant Scandinavian vibe.
Are there any fashion rules you break when designing a new collection for Rotate?
Thora: We do love to add a Rotate twist to a classic style. Whether it’s ultra-mini dresses with big sleeves, bold coats with delicate sequin details, or surprising drapings, we’re all about the unexpected.
