Welcome to September, a month to which we’ve ascribed a lot of fashion-related significance. Transitioning us from summer to autumn, there’s already been a perceptible shift in temperature — and don’t think I haven’t noticed those evenings getting shorter. With Fashion Weeks taking place in New York, Paris and Milan, the seasonal shift brings with it the misguided notion that we’ve got to go out and replenish our wardrobes with all the latest microtrends. Which, of course, we absolutely do not.
So, in a bid to encourage conscious consumerism and sustainable shopping, Oxfam launched their ‘Second Hand September’ campaign back in 2019 — and it’s an initiative that sticks. Basically, it’s a challenge to forgo the purchase of new clothes for 30 days. Something that sounds simple for some and proves incredibly difficult for others, it’s an opportunity to reassess and reevaluate your purchasing habits, adopting a more mindful approach that will hopefully last throughout the month and beyond.
We’re in the throes of a climate crisis where the fashion industry is responsible for 20% of global waste water, and 8-10% of the world’s total global emissions. Textiles spend hundreds of years decomposing in landfill, and while clothing consumption is projected to rise by over 63% by 2030, the number of times a garment is worn has declined by around 36% in 15 years. Throwaway culture is rife.
On top of all that, social media and fast fashion influencers are propelling the already-way-too-rapid trend cycle so that a single month alone can see the dawning and decline of a must-have item in record speed. Take bloomers for example, the ‘festival season it-girl essential’ — they’re ‘out of style’ before they even come back into stock on ASOS.
The fact of the matter is that style is subjective, and opting to take part in Second Hand September will give you the much-needed pause to consider what really earns its place in your wardrobe, and what will work hard for you through autumn, into winter, and all year round. With this in mind, here are some top tips to circle back and touch base with throughout September, in those moments where the temptation to run into Zara seems like almost too much.
I, for one, am something of a hoarder when it comes to clothes. I attach a great deal of meaning to each item, which makes parting ways with them feel like some sort of sartorial betrayal. The upside is that I’ve always got a handful of pieces that leave me scratching my head, looking for a new way to make them work for the me who’ll be wearing them now. (Not to be confused with the me who bought them, we’re entirely different people.)
Styling your clothes in different ways, incorporating new accessories and layering are great ways to see each piece in a new light. You don’t have to be a seamstress to be able to crop and tuck and drape your clothes to suit your shape — you really just have to have a belt and a dream.
I would also recommend leafing through the pages of Laura de Barra’s Garment Goddess, which will help you time and time again with mending, reworking, and upcycling. If our clothes were nice enough to make us want to buy them in the first place, they should be nice enough for us to spend the time repairing when they rip or if a button falls off.
This isn’t no-buy September, this is you just dipping your toe in. You’re allowed to shop, so make sure you’re not making yourself miserable and closing your eyes while you run past all the high street stores advertising new-season stock and sales. Stand tall, put your shoulders back, and treat yourself to a rummage through vintage stores. Here, you can find some of the best around, according to the Irish style set.
The options are endless. Depop, pre-loved Etsy sellers, fashion rental companies, there are so many ways to replenish your wardrobe, without shopping for new pieces every time. What do you say, will you be partaking in Second Hand September?