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EDITORIAL

Femvertising: Is marketplace feminism stealing the limelight from real female-driven issues?

'Femvertising' is big business. Brands are increasingly taking advantage of the mobilisation of the millions now championing women's…

By Amanda Cassidy

Courtney Cox in an 1985 ad for Tampax.

AGENDA

What advertising teaches us about periods

Before the now infamous Tampax ad, there was a plethora of menstruation advertising that would leave you with…

By Nathalie Marquez Courtney

Big Carrie SATC And just like that still

AGENDA

Did Peloton (and Ryan Reynolds) know about that Big SATC twist?

I am weirdly obsessed with exactly how that Big Peloton advert came together and where exactly Ryan Reynolds…

By Lauren Heskin

Dermaplaning makes use of a small, sharp blade atop a long piece of plastic which is then used to gently shave downy vellus hair from different areas of the face
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STYLE

And now Dermaplaning. When will it be okay for women to have hair?

Self-improvement is a seemingly never end task for the aspiring beautiful woman – but where is the breaking…

By Kate Demolder

EDITORIAL

WATCH: Powerful new Bodyform ad shatters the taboos around periods, endometriosis and menopause

A new advert called #wombstories is shattering the taboos that surround periods, endometriosis, menopause, fertility and all of…

By Edaein OConnell

EDITORIAL

Watch: Barry’s Tea releases its first television ad in 3 years

Barry's Tea has released its first television ad in over three years and it is an emotional one…

By Edaein OConnell

EDITORIAL

The top 5 Barry’s Tea TV ads as decided by a tea addict

These ads are stories of love, loss and regret which all seemed to resurface in a person's conscience…

By Edaein OConnell

FASHION

‘Socially irresponsible’: Boohoo’s ‘send nudes’ fashion ad banned

When it comes to fashion, we know the effect a successful ad campaign can have on a brand.…

By Jennifer McShane

EDITORIAL

Menstruation shame: This is why we are all so afraid of seeing period blood on TV

Why is there a stigma attached to 'being on your period?' Is it simply an issue of privacy,…

By Amanda Cassidy

FASHION

The theory of impulse buying and why you think you need to

Impulse buying is a bit like eating pizza. You say you’re going to eat healthily, but the next…

By Ellen Bird

Painful sex

EDITORIAL

When love hurts: Durex’s new ad wants women to talk about painful sex

Being a woman, simply uttering the word "vagina" or "vulva" can prompt a degree of embarrassment, depending on…

By Jennifer McShane

EDITORIAL

You probably missed this Christmas ad but it might be one of the best

Nothing says Christmas time like the bevvy of festive ads that bombard us from early November. Advertisements are…

By Niamh ODonoghue