CULTURE
On the most benign level, parasocial relationships (one-sided relationships with celebrities or those in the media) can be…
By Amanda Cassidy
premium IMAGE WRITES, PARENTHOOD
Are parenting influencers blurring the line between entertainment and business, asks Amanda Cassidy Some felt that it was…
By Amanda Cassidy
AGENDA
Shein brought a bunch of American influencers on a brand trip to China. They posted glowing reviews of…
By Sarah Finnan
premium BUSINESS, MONEY, ADVICE
‘Finfluencers’ are DIY finance influencers helping Gen Z boost their financial literacy. Is this growing cohort changing the…
By Amanda Cassidy
REAL-LIFE STORIES
Mostly the offspring of already established mummy influencers, these next-gen social media stars are already clocking up the…
By Amanda Cassidy
premium AGENDA
Until recently, it seemed that the era of the influencer was over. But as the dystopian horror of…
By Lynn Enright
AGENDA
Move over fashion and beauty bloggers, it's all about the crafting influencer. Here are some we love to…
By Edaein OConnell
EDITORIAL
If you like to watch videos of comedians poking fun at social media influencers, you'll enjoy these seven…
By Grace McGettigan
FASHION
Has anyone noticed, trends are increasingly beginning to originate on Instagram and make their way on to the…
By Freya Drohan
FASHION
No outfit gives you instant bo$$ status quicker than a suit, so get ready for this staple silhouette to…
By Freya Drohan
BEAUTY
We sat down with Karen Constantine to find out what five beauty products she just can't live without. …
By Edaein OConnell
